Autism Speaks Awarded "Bronze Effie" at 40th Annual Effie Awards
Award-Winning Public Service Announcements Were Created by BBDO and the Ad Council
NEW YORK, NY (June 5, 2008) -- Autism Speaks' public service announcement campaign, developed in conjunction with the Advertising Council and produced pro bono by advertising firm BBDO New York, was awarded a prestigious Bronze Effie Award in the PSA category at the 2008 Effie Awards Gala in Manhattan last night. The Effie Awards, now in their fortieth year, recognize the most effective advertising campaigns of the year. Other Effie winners included campaigns for Kleenex, McDonald's and Nintendo Wii.