From the Benevity Just BeCause Blog
A lot of times companies ask us: what is the “killer cause” that will make my workplace giving program (or cause marketing campaign) sing? And we think we know the answer. It’s not some magical charity that cuts across every demographic; it’s much simpler than that. The killer cause is the charity or charities (small or large, local or national) that matters most to the relevant individual – in this case the cause or causes that matters to each employee. And the element of choice is not only key for users; employers want flexibility as well. Companies are interested in delivering workplace giving programs that enable them to promote and encourage giving to their strategic corporate causes and, at the same time, to give their employees more choices about which causes, where and how to give.