Microsoft Unlimited Potential Blog
Microsoft's 2010 Citizenship Report Released
Read a good book lately? If not, try “Social Responsibilities of Business Corporations. Sorry to disappoint you Kindle and Nook junkies but it likely isn’t available for download since it was published in 1971. Amazing isn’t it? Corporate Social Responsibility (we call it Corporate Citizenship here at Microsoft), isn’t a new millennium-generation-unique concept and it isn’t something just the Ben and Jerry’s of the world think about
My partner, an ice cream junkie, will buy Ben and Jerry’s every time. Sure, the wild concoction of flavors has something to do with it but the company’s commitment to “doing good” is his real driver. He trusts Ben and Jerry’s because they combine good flavor with doing good.
We all tend to trust people and institutions we see as “doing good” but sadly we are currently facing a global trust crisis. A lack of trust among individuals, between and within governments and certainly a lack of trust in corporations.
Microsoft recently released our 2010 Annual Report – as a publicly held company we have been issuing these reports since going public in 1986. What is different this year is that we released our Microsoft 2010 Citizenship Report at the same time. Why should stakeholders - investors, public officials, consumers, advocates, the media - only get half the story? These reports bring you inside Microsoft.
Read on at Microsoft's Unlimited Potential blog.