by Caroline Sanderson, Waggener Edstrom Worldwide, Social Innovation Practice
Each year at the end of January, some of the most powerful people in the world descend upon the small ski resort town of Davos, Switzerland, for the World Economic Forum Annual Meeting. The meeting brings together an eclectic mix of movers and shakers ranging from politicians and C-suite executives to changemakers and rockstars.
These high-profile individuals gather to discuss innovative ideas and solutions to the myriad of complex challenges we face today as a global society. They also bring attention to new technologies, young leadersand social entrepreneurs. Needless to say, from the perspective of at Waggener Edstrom’s Social Innovation Practice, what’s not to love?
Hardly surprising, there’s an app to keep in the loop. Against the photo backdrop of a bucolic, snow-covered Davos, one can directly link to news, those 400 participants’ Twitter feeds (alphabetized!), live video, photos, recorded speeches, and WEF publications. I highly recommend it.
Still feeling overwhelmed? Like we did during the Clinton Global Initiative back in September, WE went to our social media gurus at Studio D, who set up our twendz pro™ tool to help us dig through the clutter and gain some insight into the robust Twitter conversation going on in this space. This innovative tool uses a formula (sentiment influence + quantitative + qualitative analysis) that can help you understand who the most influential players are in your industry and more importantly, how to engage with them.
What we found, thanks to twendz pro™, is that while a person’s influence ranking will change over time given the fluidity of the Twitter landscape, the influencers who rose to the top not only have a large number of followers, but they ask questions, reply to questions, share links, and prolifically use hashtags in their tweets. Many of these influencers have been retweeted at a high rate in the first couple of days of the conference, further demonstrating their reach.
So to stay in the loop on the latest and great content coming out of Davos, here is who you absolutely must follow:
Top 10 Twitter Influencers at Davos*
@paulocoelho (1, 151,546 followers) – Attendee Paulo Coelho is a Brazilian writer who has sold 100 million books in over 150 countries worldwide, and is an international social media celebrity. One of his tweets was retweeted an amazing 313 times.
@davos (1,491,677 followers) – The official Twitter handle of the World Economic Forum dedicated to the Annual Meeting in Davos.
@billgates (2,065,785 followers) – Attendee Bill Gates remains dedicated to his foundation and other endeavors since stepping down from his full-time role at Microsoft, becoming another social media celebrity in the process.
Our Big Takeaway
It’s clear that influencers take many shapes and forms. Paulo Coelho, who isn’t a rockstar, but has written songs for a few, may not have even been on our radar for making this list, let alone topping it, but his combined following alone is over 1.2 million and multilingual in English, Portuguese and Spanish. In all, these top 10 influencers reach over 5 million people.
These influencers’ thoughts, questions, observations and perspective on the event are highly valued by those who follow them. In that way, Davos continues to open doors and, at least virtually, bring more people to the table to join the dialogue.
If you would like to reccomend someone to follow who is not on the top ten influential list, let us know!
* As of January 28, 2011. The Annual Meeting takes place January 26-30, 2011.