Development Crossing

Corporate Social Responsibility (CSR) and Sustainability

The Importance of Employees in the Corporate World

We all listen to phrases like “employees are at the heart of any company” or “human resource management is key to a company’s success.” However, the true value of good employees in the corporate world of today truly becomes apparent when a business grows exponentially.

Company growth rests entirely on the shoulders of the staff. There are countless examples of enterprises that failed because they hired the wrong kind of people in times when their business operations were expanding. Therefore, it is essential to understand the true importance of employees in the modern business world before your company starts growing.

Employees give the company a truly human face

If you’ve ever been actively involved in a marketing campaign, then you know that professional actors and models are the ones who give a face to your company, whether at a billboard or in a TV commercial. However, more and more fashion brands are casting their own employees instead of models because they have concluded that workers are the company’s true human face.

This is true outside of advertising as well. For retail businesses, the office clerks are the only humans whom customers interact with. If they wish to contact the management, they will send a letter or an e-mail; not meet them in person. When customers try to envision your company, they are going to come with your employees’ faces and their conduct.

Toxicity kills

Happy faces of your employees show that customers should be genuine because interpersonal relationships matter. You might not notice it when all is well but if the rapport between employees becomes toxic, be certain that the business will hurt.

A toxic workplace is a great reminder of the importance of having a workforce that gets on well. Once they stop communication among each other, problems and mistrust develop. Soon enough, creativity and productivity levels start to drop and you lose the critical competitive advantage that fueled your growth thus far.

Rely on the employees’ energy

Laws of thermodynamics teach us that energy cannot be created or destroyed. The exact same principle is true for the corporate world, as there is no deus ex machina force that drives the growth of your business; it is the energy of your employees that drives progress.

In this sense, don’t perceive the workforce as machines that are given certain tasks they need to perform. You don’t want to hire drones but ambitious individuals whose personal growth and development match the company’s. A single worker putting in overtime hours doesn’t seem like much but is these bursts of energy that fuel the growth of your business enterprise.

Have a strong HR department

In smaller companies, business owners have the privilege of knowing all of their employees personally. Since there isn’t a mediator between the employer and the employees, the need for an HR department is virtually non-existent.

However, as the company grows in size, you might want to hire a single person to handle human resources. That one person soon transforms into a whole department that is responsible for mediating between the employer and the staff. In order to strengthen the human resources department or to even expand it, feel free to hire an HR consulting agency that will help you implement the best practices to have a content workforce.

Employ the best of the best

We’ve pointed out that good employees are the engine of company growth but have you ever thought of how you can attract solid employees and retain them? The HR strategy should include various tactics to recruit the best individual talent out here. Sometimes, this involves handing out flyers at college campuses (“catch them young” strategy) or scouting the competition for star individuals.

After you have the best of the best working for you, the effort doesn’t stop there because you have to retain them. All the workers must be kept engaged for most of the time. Otherwise, they will grow tired of your firm and accept another job offer. Keeping the workforce engaged involves everything from regular team-building activities to monetary incentives in the form of bonuses.

Orientation towards goals

Another way to engage the workforce is to set goals before them. These goals don’t have to be particularly challenging but still have to exist so the staff will be goal-oriented even during idle hours. Goals and the remuneration for their achievement directly influence motivation which lies at the center of increased productivity. 

Promoting teamwork

Highly skilled and motivated individuals are a real asset to have but individual excellence doesn’t necessarily translate into team success. A company is like a sports team: star players have to work as a team to achieve results.

That is why an essential part of HR strategies is coming up with proactive team-building activities. Although these events might seem tiresome at times, they are a token of the employer’s dedication to create a team, rather than a bunch of individuals working for him/her. Promoting teamwork lies at the center of strategic human resources planning.

In the corporate world of today, creativity and productivity are intrinsically linked to employee satisfaction. The people who work for you invest their energy and into company growth. Without their dedicated team effort, your company will never be able to sustainably grow.

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