Corporate Social Responsibility (CSR) and Sustainability
Interesting infographic from Yourcause, LLC on the evolution of CSR and the web.
If you haven't come across it yet there is an excellent book "the age of responsibility" written by Wayne Visser, which uses this exact analogy - he calls it CSR 2.0 and compares it's evolution to that of the web. That aside, the book explores the ages and stages of CSR and personally I find it provides a highly valuable strategic "diagnostic" framework. Wayne provides free extracts on his site www.csrinternational.org.
Thanks for the tip Janet, will check it out!
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