Development Crossing

Corporate Social Responsibility (CSR) and Sustainability

How can companies move past management of costs and risks (through CSR initiatives) to actually increasing their revenues with strategic CSR? That's the focus of a recent post by David Rönnegard, Senior Research Fellow at INSEAD.

"To regard CSR from a strategic perspective is largely about paying greater attention to political and social risks and opportunities."

David discusses the PEST-analysis (Political, Economic, Social and Technological analysis) and argues that companies are often used to analysing macro-economic and technological circumstances, but "have a tendency to miss the forces that are of a political or social nature".  He goes on to show how Tetra Pak, a world leader of packaging and processing of liquid foods, has been able to leverage its core competencies to "analyse its political and social environment in order to find problems that their particular skills are suited to solve."

Read the full article to learn more about Tetra Pak's Public-Private Partnership and how it has "successfully engaged in strategic CSR, which has benefited government/NGOs, malnourished school children around the world, and Tetra Pak itself."

Views: 711

Comment by Elsie Maio on December 3, 2013 at 12:25am

Thanks for another practical example of CSR-driven demand creation cum social benefit. Corporate Silo-Head is really the only excuse for not doing an even simpler, but high-value version of this. Once clients see the logic of the direct to market model (no government role) they jump on it. Here's to CSR as a portal to profitable market innovation + deep social benefit!  Elsie


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