Development Crossing

Corporate Social Responsibility (CSR) and Sustainability

Social Media and Volunteering: Blessing or Curse?

I write this blog with three groups in mind; volunteers, non profits, and companies with volunteer programs. For these three audiences, social media continues to expand its importance, taking a central role in the success of any volunteer endeavor. I blogged about this last month - How Barack Obama is Using Facebook To Change America.

Today, thanks to a twitter from catchafire I was given the heads up to the We Are Media Project. This is “a community of people from nonprofits who are interested in learning and teaching about how social media strategies and tools can enable nonprofit organizations to create, compile, and distribute their stories and change the world."

You need to check out their site. Now.

Not sure? Ok, I understand. Then use the multiple social media platforms available to find out what people are saying about wearemedia.org.

Oh, and if you know something about social media, they are looking for contributors to join their advisory group, which “is a ‘an outsourced brain trust’ of individuals in nonprofit tech, marketing, and communications who are currently developing curriculum or delivering trainings to nonprofits on how to leverage social media.”

Let me know what you think, is this helpful? Or is the idea of social media and the internet just too overwhelming on top of everything else that needs to be done? I'd love to hear from you on this one.

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Comment by Shaun Gilchrist on March 16, 2009 at 4:30am
Coming from the tourism perspective, a lot of our network partners around the globe (especially in developing countries) are still getting their heads around SEO, Facebook and basic blogs etc. I think the challenge we face is trying to find the best mix of social media, so that resources allocated to this from a business perspective, is time well spent (and is quantifiable). Also different mediums will be better suited to some industries. I would also be interested to hear other's thoughts on this? Some success (or even obstacles) that people have encountered?

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