Development Crossing

Corporate Social Responsibility (CSR) and Sustainability

Saffo's New Creator: Be Interactive. Be Personal.

Paul Saffo recently had an excellent article up on his site about what he calls the “creator economy,” which he believes is the new economic future. Here is my communication to him about the importance of creators and personability.

Dear Mr. Saffo,

I loved your article on “Creators.” As you state, creators are both producers and consumers, whereas in the past, markets were simply consumer driven, or producer driven. This new type of ‘creator’ is both, and requires a new type of interaction.

I believe interaction should be the mainstay as we move forward in life, as technology also breeds a strong desire for increased personability. Technology, production, creation never win alone. We always need the personal touch and interaction. This two-way street allows us to connect more deeply with one another, and I am personally glad to see this positive trend. The two-way street also creates greater understanding, as the creator understands both sides as producer and consumer.

Secondly, I also believe that quality will be at the helm. We have so much information–too much information. Our producer, consumer and creator economies — will be drastically different than our past economies, because the noise is so fierce. Those creators offering quality, and with the communications skills to communicate this quality effectively via the Internet and technology, will be the winners.

I think you might find this relevant with UniversalGiving™ (http://www.universalgiving.org). We help people give and volunteer with the top-performing projects across the world. We use a strict Quality Model in order to help people connect with the best.

The people who give money are also the receivers. In fact, I would say they receive more than the money they give. They receive and learn compassion, greater understanding, appreciation of longstanding cultures and important rituals, respect for history and often, humility. We who give money and our time, are often the true, humbled learners, as we gain respect for developing nations with strong family networks and culture, that we often don’t have in our society.

This is especially true when people volunteer, and have the practical, on the ground, experience. Money can’t solve everything, especially if you are in a remote village building homes; the last hammer has been broken, and it takes 2 days walking to attain another one at a remote village. At those times, listening, caring, contributing to the community, respecting the culture, and creating reciprocal, interactive relationships is what counts. In fact, money or no – it always counts. It’s always the most important investment in life, or as a volunteer.

So I am looking forward to being and meeting a new world of quality-focused, personable Creators. Creators who are interactive and caring in our communities. And for UniversalGiving, Creators who give, volunteer… and receive.

Thank you for an insightful article. I hope you enjoy UniversalGiving and please let us know if we can be a resource for you on global issues, technology, philanthropy or volunteerism.

Warm Regards,

Pamela Hawley


Pamela Hawley is the founder and CEO of UniversalGiving (www.universalgiving.org), an award-winning website connecting people to the best projects to donate to or volunteer with.

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