Development Crossing

Corporate Social Responsibility (CSR) and Sustainability

O2 is investing £5m over three years in a new corporate social responsibility drive called Think Big, aiming to encourage young people to help make a difference in their communities.

The initiative, which is being developed in partnership with UK Youth and the National Youth Agency, sees young people aged between 13 and 25
offered £300 grants to run projects to help their local communities,
with the possibility of an extra £2,500 grant later. Projects are
chosen and run by young people themselves. It is also has the support
of the Telefónica Foundation.

Mentors will include members of O2’s staff, with the company hoping up to 40% of its 12,000 employees will be involved from branches, call centres, the O2 Academy venues and
other network ventures. Charity representatives will ensure the support
reflects the needs of the young people in the best possible way.

Full Story on MarketingWeek

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