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Corporate Social Responsibility (CSR) and Sustainability

Marketing Strategies for Every Start-Up

Starting a business is an endeavor by itself which includes setting up the capital, hiring employees and organizing the office. However, you will also have to think about selling your products or services right from the start in order to start building revenue. This is where marketing strategies come in to help you reach your target audience.

To create a sustainable start-up, you will have to visualize and carefully plan marketing strategies for maximum results. In order to do so, here is some advice that will help you to set up your own marketing plan and implement it.


1.    Usefulness of brand marketing

When you work on the brand marketing the idea is to create loyalty to the particular brand. You need to tell the world why this brand is worth their time and money and thus influence customer's decision to buy it. This will create product awareness and make your company more visible on the market.

Also, it will help you to charge premium prices even though you are start-up since strong brands are allowed to do so. Of course, one of the drawbacks is that this is a pricey type of marketing so plan your budget accordingly and in time.

2.    Content marketing for a loyal audience

Content marketing is a long-term strategy that will help you establish a reliable relationship with your customers. This is achieved through continues supply of quality content that your target audience finds valuable. I  today’s marketing, the audience wants to know if you care about them and with content marketing, you can achieve just that. 

Additionally, this type of marketing will help you appeal to those customers who don't like adds. And with informative content, you can build trust with your audience thus making your start-up trustworthy. However, take into consideration that this is a long-term strategy meaning that you will need to invest time and effort to develop a trusting customer base.

3.    Employ social media marketing

Online platforms like Facebook, Instagram and Twitter have been one of the leading marketing tools for a while now. They are one of the most powerful resources you can use to reach your potential customers. Today, customers interact with brands via social media and you must use this communication channel in order to create a loyal following.

Carefully planned social media marketing strategy can boost your traffic, drive leads and get you new customers at a steady pace. And the best thing about it is that it is budget friendly and can reach a larger audience at the same time. 

4.    Use traditional marketing solutions

While most of the marketing today is done digitally, some traditional solutions are still a very useful tool to advertise yourself. A big billboard on the road or in the city may influence people to become your customers if well thought through. Although smaller campaigns like solutions DisplayMe offers with wall frames, flags, banners and other may be more appropriate for a start-up.

For example, you can use a variety of displays to make your brand visible in the places that matter. If your start-up is a brewery, then you could use light boxes to reach the customers in the pub or store. Flags and banners will come in handy when presenting your brand at events or participating as a sponsor.

5.    Hire influencer to spread the word

Influencers are the people who speak their audience and influence their decisions and inspire them on daily basis. And they will also be one of the most important resources you have at your disposal to reach the target customers. Today, influencers are mostly YouTube, Instagram, Twitter, and Facebook personalities, but they are also present on TV and radio.

Just one mention from an influencer can boost your business into a success and give you quite an advantage on the market. However, pay attention that the influencer is the one followed by your target audience in order to have the maximum impact. Just get creative and find a way to interest them to be your brand ambassador or simply advertise you in their communication with their fans.


Developing and implementing marketing strategies may seem expensive, but it is more about the methods than the price. Thus, every marketing campaign can be successful if carefully planned and realized among the target audience. It just takes dedication, research, and resources to make it possible.

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