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Corporate Social Responsibility (CSR) and Sustainability

Make sure you understand “DREAD” it’s all about change.

Now let’s imagine that you have managed to convince the CEO of the business to invest time and money in developing and implementing a new safety management system. You have trained everyone from the top management down in their new roles and responsibilities and at the same time run an extensive promotion campaign. So it should be a success (or so you may think.)

However 6 months later people have still not changed their ways of working and safety has not really progressed any further. The simple fact is that organisations don’t just change because of new OHS processes or training courses. They change because people within the organization have successfully gone thru a period of transition that we call DREAD.

It’s easy to think that people will always resist change out of pure stubbornness or lack of vision. However you need to recognize that for some change takes time and people need to be supported throughout the whole process. Companies can change it just needs to be planned, introduced and managed carefully.

Tip: keep you OHS change programme simple, clear and understandably and you will greatly increase your chance of success. Remember, if you over complicate then people will naturally reject.

Full article on DREAD is available on ISQEM blog site plus many other health and safety articles to help the safety professional.

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