Loyalty programs are a powerful (and relatively untapped) way to galvanize consumer engagement around giving back. Most loyalty programs today with “give back” options fall short of the mark for consumer relevance and impact. They lack empowered choice, personal relevance and authenticity. In this post, Benevity’s CEO explores how bringing more choice and transparency to the social elements of loyalty programs makes sense both for business and social impacts. Read the full post on the Benevity blog.