So, you want to get active but you're not sure your company will go for it? In part 2 of this interview, Dr. Karl-Henrik Robèrt of The Natural Step tells us what you can do.
Employee Engagement in Sustainability - An interviw with Karl-Henrik Robèrt Part 2 from chris jarvis on Vimeo.
Dr. Robèrt assures that it only takes one person—a “change agent”—to get the ball rolling toward sustainability. No matter what strata of the company you find yourself, there are some basic steps that can help you initiate change.
So Far, So Good . . . How Do We Pitch?
The Natural Step is an open source that has many informative, free-of-charge resources on their website to help you make the pitch. In brief, as Dr. Robèrt hints in the interview, the outline might progress as follows:
Robèrt reveals his sales prowess by giving us a tip about technique: in this view, asking for their advice in a spirit of humility is better than asking for them to accept a proposal. He insists that asking top level executives to accept a proposal is not effective because it gives them the opportunity to say no. Instead, if you ask, “what are the conditions required in order for you to say yes?” people will typically give you their thoughts. If you have a contrarian who she sees you following the advice she gave you, you are more likely to win her over.
For more information about the sustainability framework and how to be a catalyst for change within your company, check out their website and Part 1 in this series.
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