Research in the Journal of Operations Management reveals share price drops when firms commit to voluntary emissions reductions. However, share price goes up when firms announce ISO 14 001 certification or corporate donations to environmental causes.
Announcements about new recycling programs, eco-friendly products, or LEED certification are all ignored by the markets.
The Network for Business Sustainability (NBS) is a not-for-profit organization that connects CSR professionals with academic researchers worldwide. The Network’s rigorous resources and practical insights challenge conventional assumptions about management practice and research, with the goal of creating new, sustainable business models for the 21st century.