Development Crossing

Corporate Social Responsibility (CSR) and Sustainability

CVS/pharmacy Rewards Shoppers For Passing on Plastic Bags

CVS/pharmacy has introduced a new product/program called GreenBagTag which rewards members of its ExtraCare loyalty program for declining plastic bags when making a purchase. With more than 62 million existing cardholders in the company's rewards program, there is definitely some good potential hear (for company and environment) to make a difference.

From the press release:

Available in-stores for 99 cents, GreenBagTag is made with corn-based material, an annually renewable resource, as well as 100% recycled silicone, and is packaged in 100% recycled paper. Shoppers can purchase GreenBagTag for themselves or as a gift for environmentally-conscious friends and family; each tag must be used with an ExtraCare card. Whether they are using re-usable bags or simply carrying out their items, customers who choose not to take a plastic bag, benefit each time they shop at CVS/pharmacy and scan both their GreenBagTag and ExtraCare card at the register. On every fourth scan, GreenBagTag cardholders receive a $1.00 Extra Buck on the bottom of their receipt. Extra Bucks are like free CVS/pharmacy money that can be used on nearly anything in the store.


Learn more here.


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