So long Coke Classic! I always thought the Coke classic look gave the cans and bottles a vintage look to them, which I liked. Coke has already begun to remove the word from several bottles and it is looking to have them all removed by June.

As Pepsi just recently changed their logo, the ongoing cola war is starting up again. Coke is trying to refresh the brand's image because of a decline in sales in the company's home market.

"While still by far the nation's best-selling soft drink, the cola has lost some appeal in recent years, particularly among young customers, who are the biggest consumers of soft drinks. Volume—a measure of liquid sold—declined 3.5% in the first nine months of 2008, the most recent data available, according to Beverage Digest, which earlier reported the brand's name change."


Source: WSJ

Views: 290

Tags: Coke Classic, advertising, brand, coke

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