Allison & Partners recently facilitated the cause marketing conference, Maximizing Corporate and Nonprofit Relationships, on Wednesday, Aug. 3 at the Staples Center in Los Angeles. The conference brought together a mix of top-tier corporations and organizations to learn about some of the best practices of cause-related marketing.
100 percent of the registration fees collected were donated to City Scholars Foundation®, a nonprofit corporation dedicated to training, coaching, connecting and inspiring nonprofit, neighborhood and after-school program leaders to transform the lives of thousands of inner-city youth.
secrets for company alignment, engagement and measurement
Click here to download the event program
Click here to download the event powerpoint presentation
Click here to download the 2011 Corporate Social Impact Marketing Survey