The majority of the business world is, nowadays, online. In fact, even those businesses that still don’t have a website (and you would be surprised to find out how many of those relics of the past are out there) still have some sort of online presence. For instance, they may have an official business account on their social network of choice, or they may register their business on Google My Business database. Either way, in order to get the most out of your online presence (regardless of your business size or industry), there are a couple of things that you need to know. Here are some of them.
Picking a wrong host
Due to the fact that your business often depends on its online presence, an unreliable host can be a proper nightmare. When looking for the right host, you need to look at features and reviews. For instance, what you’re looking for is at least 99.99 percent of uptime in order to be there for your clients. Second, you aim for high responsiveness and other conveniences. You can even go for green hosting and add a layer of eco-friendliness to this whole affair.
Handling your IT security on your own
Even some of the biggest (non-IT) companies, outsource this function. Why? Because it’s incredibly reliable and because the team that you’re outsourcing to tends to be far more competent and experienced than any team that you may compose on short notice. Making your own team to match their expertise, management, practices and tools would cost you an arm and a leg. Moreover, due to the fact that they usually offer you re-negotiable package deals, this method is also quite scalable.
Ignoring on-spot infrastructure
Just because your business operates in the digital environment, this doesn’t mean that you don’t need to worry about a physical workplace. For instance, if you have an actual office (instead of running a remote team in the digital workplace), introducing fiber internet needs to become your top priority. Why? Well, because this will enhance the way in which you’re using your business-related platforms. It will ensure the reliability of connection (as well as make online collaboration far more secure). Apart from this, considering a professionally set-up Ethernet network might also be a great idea.
Saving money on their website
By saving money on your website, you’ll expose your business to a great deal of risk. First of all, you risk diminishing its responsiveness which may drive the majority of your audience away. Second, an inefficient or amateurish design will ensure that your enterprise makes a bad first impression, which could potentially result in so much opportunity loss. Finally, professional design tends to scale well and break down less frequently. This means that although you spend more money initially, you get it all back eventually though easier maintenance and a higher conversion rate. All in all, it’s definitely an investment worth making.
Not having a blog
Another massive waste of potential can happen in a scenario where your business doesn’t have a blog. You see, content marketing is one of the most effective forms of online promotion and by not having a blog, you’ll miss out on a massive potential. Due to the fact that there are so many tutorials and resources available on this topic, you could make a decent blog with a relatively modest investment. A far bigger challenge lies in filling this blog with quality content. This, however, comes in time.
As you can see, all of these mistakes are quite simple and avoiding them tends to be quite simple, as well. For you as a business owner, all it takes is some research, some expert counsel and the ability to think about the scalability of these solutions in the long run. Sometimes, trying to save money right away might exponentially cost your company a fortune in the future. This is one of those mistakes that grow over time but are quite easy to rectify early on.