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Corporate Social Responsibility (CSR) and Sustainability

Ian Berry's Blog – September 2011 Archive (4)

Storytelling v. Corporate Speak

There is a great infograhic here from The Hoffman Agency.

Please review it very carefully. I suggest all things on the left of the infographic i.e. storytelling, are what we all should be doing.

I would be very interested in your thoughts. Please comment or email me

Be the difference you want to see in the world


Leader… Continue

Added by Ian Berry on September 27, 2011 at 11:50pm — 2 Comments

My 5 personal and lasting lessons from 9/11

My grandson Hamish celebrated his 10th birthday on September 2011. When he arrived 5 days after 9/11 our joy was in stark contrast to the grief of thousands.

Here is a part of what I wrote in Sparkenation 7 (Living our lessons from 9/11) of my Changing What’s Normal book.


Most people respond to something bad happening to them with revenge and fail to grasp the opportunity to do… Continue

Added by Ian Berry on September 20, 2011 at 10:05pm — No Comments

Do you still doubt the business case for sustainability or are you leading the way?

I was very interested to read the 31st August 2011 News Release from

Business Council of Australia following a forum held in Sydney ‘The Sustainability Challenge: Business Creativity in Practice’.

Chief Executive Jennifer Westacott said “businesses are already leading the sustainability agenda because:

it believes in a leadership role

it makes good business sense

it is economic reality to want to reduce input costs

it’s a magnet for investors and high-quality… Continue

Added by Ian Berry on September 15, 2011 at 6:29pm — No Comments

What we all really want

I had a coffee this week with a reader of my changing what’s normal book. It was the first time we had met. I was thrilled to hear his story of how he is changing what’s normal in his own life.

He then surprised me by giving me a gift, a book called Odyssey - Pepsi to Apple ... a journey of adventure, ideas, and the future. The book is John Sculley’s side of his friendship pre and during his role as CEO of Apple,

and then fall out with Steve Jobs.

The following… Continue

Added by Ian Berry on September 9, 2011 at 7:10pm — No Comments

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