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Corporate Social Responsibility (CSR) and Sustainability

Jessi Copeland's Blog (206)

Sodexo Globally Recognized By Dow Jones Sustainability Indexes For Eighth Consecutive Year

Sodexo, Inc., the world leader in Quality of Life Services, was again recognized by the Dow Jones Sustainability Indexes (DJSI) as the global leader in its industry segment.

In its North American operations, Sodexo continues to drive progress toward its Better Tomorrow Plan commitments with the development of its people, support for local…


Added by Jessi Copeland on November 6, 2012 at 10:41am — No Comments

NGOs Partnering with Business to Accelerate Shared Value

It used to be that a typical meeting between a business and nongovernmental organisation (NGO) resulted in one of two outcomes: confrontation or a donation. Think Greenpeace versus McDonalds or corporate philanthropic funding to the United Way and Habitat for Humanity.

But times are changing.
Riding the wave of public-private partnerships and the idea of shared value, NGOs are rethinking their relationship with the private sector to better meet their…

Added by Jessi Copeland on November 6, 2012 at 10:38am — No Comments - Life Technologies (NASDAQ:LIFE) Publishes 2011 Sustainability Achievements

Life Technologies (NASDAQ: LIFE) Publishes 2011 Sustainability Achievements

Life Technologies released its 2011 sustainability progress via a web-based report. This reporting format, a new direction for the company, is intended…


Added by Jessi Copeland on September 11, 2012 at 9:11am — No Comments

Deloitte Takes Olympic And Paralympic Heroes On 10-Stop College Tour To Draw Parallel Between Leadership In Sports And In Business

As the excitement from the London 2012 Olympic and Paralympic Games continues, several world-class athletes are teaming with Deloitte on a 10-stop national campus tour to encourage students to 'go for the gold™' in all aspects of life, especially their future careers.

With approximately 7,000 job openings for newly minted college graduates and interns, Deloitte is joining forces with Olympic and Paralympic athletes to present "It's Your Race, Take the Lead!" During the month-long tour…


Added by Jessi Copeland on September 9, 2012 at 4:31pm — No Comments

Shared Value: The Questions Investors Need To Ask Companies

As we learn more about shared value and its implications for different sectors, a frequently asked question is around what it means for investors. Writing in the Harvard Business Review, Michael Porter and Mark Kramer argue that shared value will "drive the next wave of innovation and productivity growth in the global economy." Put this way, it is clear that an understanding of one of the key…


Added by Jessi Copeland on September 3, 2012 at 9:40am — No Comments

Engagement: A Crucial Part Of The Cause Marketing Triangle

When cause marketers intentionally select media partners based on a shared target audience, the opportunity for strategic marketing is amplified. The Cause Marketing Triangle increases audience engagement by leveraging the power of a media brand to engage with its listeners or viewers who comprise the campaign’s target audience. A media partner can do this in a number of ways including content, social media and guerilla marketing expertise.

Starting from scratch is difficult in all…


Added by Jessi Copeland on September 3, 2012 at 9:39am — No Comments

Rabobank Shows a Commitment to Community in North America

Rabobank is a Dutch bank committed to investing in many local communities around the world by providing financial education, affordable housing and lending to small and rural farms. The bank works with Self Help Enterprises (SHE), an organization that aids the San Joaquin Valley’s community by providing various house-related services to low income and farm labour families within the San Joaquin Valley in California.

Through the Self Help Enterprises organization, Rabobank is…


Added by Jessi Copeland on September 3, 2012 at 9:00am — No Comments

2011 Community Benefit Annual Report Underscores Kaiser Permanente’s Commitment to Total Health

Kaiser Permanente 2011 Community Benefit Annual Report is now available. The report, titled “Deeper & Stronger,” underscores how our commitment to total health continues to grow by reinforcing Kaiser Permanente’s mission to improve the health of our members and the communities we serve.

While the American economy appeared to be getting better in…


Added by Jessi Copeland on August 13, 2012 at 9:57am — No Comments

Integrating Your Business Goals with CSR Strategies

Integrating Your Business Goals with CSR Strategies

Explore new ways to build competitive advantage by integrating your company's business goals with powerful CSR strategies.  Harvard Business School (HBS) Executive Education is offering …


Added by Jessi Copeland on July 30, 2012 at 11:31pm — No Comments

New Concepts in Sustainable Spend Management

“In addition to attracting and retaining talented category managers to identify new savings areas, leading Procurement organizations also unpack complex spend categories into more manageable subcategories. Keep in mind that the highest return opportunities are not necessarily the projects with the highest amount of spend or those that are easiest to implement.”  –CEB Views

Following in these footsteps, a recent Spend Management post chronicles one organization’s efforts to make its…

Added by Jessi Copeland on July 22, 2012 at 1:22pm — No Comments

Better CSR Advice For SMEs

Six years ago we didn’t think we’d see 100 CSR for SME experts in one room any time soon. It was worth the wait.

Coethica narrowly missed out on hosting the EU Commission’s European ‘Better CSR Advice for SMEs’ networking event, possibly in part because we wanted to tie it into the incredibly successful …


Added by Jessi Copeland on June 25, 2012 at 10:26am — No Comments

Key Takeaways From The 2012 Cause Marketing Forum Conference – Article 3 Of 4

People Passion = Impact


I’m a people person. I like people. I like talking with people, connecting with people, learning about people. As I said, I am a people person. I suppose that’s why “people” is what resonated most with me during my time at the 10th Annual Cause Marketing Forum conference.

Cause marketing hinges on people too. People, who care about causes, get inspired, enlist the help of others, and indeed, go…


Added by Jessi Copeland on June 21, 2012 at 9:51pm — No Comments

"Disrupt & Delight" - Sustainable Brand Innovation with BBMG

By Kate Olsen

“Consumers don’t…


Added by Jessi Copeland on June 20, 2012 at 9:40pm — No Comments

2012 Cause Marketing Forum Conference - An Interview With Dave Stangis, Vice President, Public Affairs And Corporate Responsibility, Campbell Soup Company

Dave Stangis, Vice President, Public Affairs and Corporate Responsibility, Campbell Soup Company sat down for an interview at the 2012 Cause Marketing Forum Conference, which took place May 30th and 31st in Chicago, IL. 

The annual Cause Marketing Forum is the must-attend conference of the year focusing solely on this increasingly important marketing approach and subset of corporate social responsibility (CSR)…


Added by Jessi Copeland on June 14, 2012 at 10:48pm — No Comments

Cause Marketing Halo Awards Given To Top Campaigns

Campaigns that fought childhood cancer, moved kids to stand up against bullying and sought to preserve polar bear habitats, all while simultaneously supporting business objectives, were among the winners showcased at the tenth annual Cause Marketing Halo Awards.

Eighteen category-specific awards were presented by the Cause Marketing Forum to 2011 campaigns.  UNICEF and Procter & Gamble were singled out for Cause Marketing Golden Halo Awards for their body of achievement in the…


Added by Jessi Copeland on June 12, 2012 at 10:38pm — No Comments

Union Pacific Publishes 2011 Sustainability And Citizenship Report

Union Pacific today published its 2011 Sustainability and Citizenship Report featuring the company's commitment to environmental stewardship, safety, employee wellness, community outreach and support, customer satisfaction, and the highest standards of corporate governance and ethics. Union Pacific also submitted its Carbon Disclosure Project filing today.

(Logo:  …


Added by Jessi Copeland on June 12, 2012 at 10:37pm — No Comments

Chevrolet Volt Saves Supertanker of Gas

Chevrolet Volt owners collectively have saved a supertanker of gasoline since the electric car with extended range went on sale, compiling 40 million miles on electricity and avoiding the use of more than 2.1 million gallons of gasoline.

“With each click of the odometer, Chevrolet Volt owners are measuring their contribution to reducing America's dependence on foreign oil and to preserving the…


Added by Jessi Copeland on June 6, 2012 at 10:05pm — No Comments

City Year Names Arthur R. Block Of Comcast Corporation The 2012 Idealist Of The Year

City Year Greater Philadelphia (CYGP) announced today that Arthur R. Block, Senior Vice President, General Counsel and Secretary of Comcast Corporation, is being honored with the 2012 Idealist of the Year Award at the annual Tribute Dinner on Thursday, May 17th, at 6:00 PM, at the Pennsylvania Convention Center, Philadelphia, PA. Over 1,000 community leaders will join City Year corps members and champions for an…


Added by Jessi Copeland on May 24, 2012 at 8:46pm — No Comments

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