Sodexo, Inc., the world leader in Quality of Life Services, was again recognized by the Dow Jones Sustainability Indexes (DJSI) as the global leader in its industry segment.
In its North American operations, Sodexo continues to drive progress toward its Better Tomorrow Plan commitments with the development of its people, support for local…Continue
Added by Jessi Copeland on November 6, 2012 at 10:41am — No Comments
It used to be that a typical meeting between a business and nongovernmental organisation (NGO) resulted in one of two outcomes: confrontation or a donation. Think Greenpeace versus McDonalds or corporate philanthropic funding to the United Way and Habitat for Humanity.
Added by Jessi Copeland on November 6, 2012 at 10:38am — No Comments
Life Technologies (NASDAQ: LIFE) Publishes 2011 Sustainability Achievements
Life Technologies released its 2011 sustainability progress via a web-based report. This reporting format, a new direction for the company, is intended…
Added by Jessi Copeland on September 11, 2012 at 9:11am — No Comments
As the excitement from the London 2012 Olympic and Paralympic Games continues, several world-class athletes are teaming with Deloitte on a 10-stop national campus tour to encourage students to 'go for the gold™' in all aspects of life, especially their future careers.
With approximately 7,000 job openings for newly minted college graduates and interns, Deloitte is joining forces with Olympic and Paralympic athletes to present "It's Your Race, Take the Lead!" During the month-long tour…Continue
Added by Jessi Copeland on September 9, 2012 at 4:31pm — No Comments
As we learn more about shared value and its implications for different sectors, a frequently asked question is around what it means for investors. Writing in the Harvard Business Review, Michael Porter and Mark Kramer argue that shared value will "drive the next wave of innovation and productivity growth in the global economy." Put this way, it is clear that an understanding of one of the key…Continue
Added by Jessi Copeland on September 3, 2012 at 9:40am — No Comments
When cause marketers intentionally select media partners based on a shared target audience, the opportunity for strategic marketing is amplified. The Cause Marketing Triangle increases audience engagement by leveraging the power of a media brand to engage with its listeners or viewers who comprise the campaign’s target audience. A media partner can do this in a number of ways including content, social media and guerilla marketing expertise.
Starting from scratch is difficult in all…Continue
Added by Jessi Copeland on September 3, 2012 at 9:39am — No Comments
Rabobank is a Dutch bank committed to investing in many local communities around the world by providing financial education, affordable housing and lending to small and rural farms. The bank works with Self Help Enterprises (SHE), an organization that aids the San Joaquin Valley’s community by providing various house-related services to low income and farm labour families within the San Joaquin Valley in California.
Through the Self Help Enterprises organization, Rabobank is…Continue
Added by Jessi Copeland on September 3, 2012 at 9:00am — No Comments
Added by Jessi Copeland on August 21, 2012 at 9:03am — No Comments
Kaiser Permanente 2011 Community Benefit Annual Report is now available. The report, titled “Deeper & Stronger,” underscores how our commitment to total health continues to grow by reinforcing Kaiser Permanente’s mission to improve the health of our members and the communities we serve.
While the American economy appeared to be getting better in…Continue
Added by Jessi Copeland on August 13, 2012 at 9:57am — No Comments
Integrating Your Business Goals with CSR Strategies
Explore new ways to build competitive advantage by integrating your company's business goals with powerful CSR strategies. Harvard Business School (HBS) Executive Education is offering …
Added by Jessi Copeland on July 30, 2012 at 11:31pm — No Comments
“In addition to attracting and retaining talented category managers to identify new savings areas, leading Procurement organizations also unpack complex spend categories into more manageable subcategories. Keep in mind that the highest return opportunities are not necessarily the projects with the highest amount of spend or those that are easiest to implement.” –CEB Views
Added by Jessi Copeland on July 22, 2012 at 1:22pm — No Comments
Six years ago we didn’t think we’d see 100 CSR for SME experts in one room any time soon. It was worth the wait.
Coethica narrowly missed out on hosting the EU Commission’s European ‘Better CSR Advice for SMEs’ networking event, possibly in part because we wanted to tie it into the incredibly successful …Continue
Added by Jessi Copeland on June 25, 2012 at 10:26am — No Comments
People Passion = Impact
I’m a people person. I like people. I like talking with people, connecting with people, learning about people. As I said, I am a people person. I suppose that’s why “people” is what resonated most with me during my time at the 10th Annual Cause Marketing Forum conference.
Cause marketing hinges on people too. People, who care about causes, get inspired, enlist the help of others, and indeed, go…Continue
Added by Jessi Copeland on June 21, 2012 at 9:51pm — No Comments
By Kate Olsen
Added by Jessi Copeland on June 20, 2012 at 9:40pm — No Comments
Dave Stangis, Vice President, Public Affairs and Corporate Responsibility, Campbell Soup Company sat down for an interview at the 2012 Cause Marketing Forum Conference, which took place May 30th and 31st in Chicago, IL.
The annual Cause Marketing Forum is the must-attend conference of the year focusing solely on this increasingly important marketing approach and subset of corporate social responsibility (CSR)…Continue
Added by Jessi Copeland on June 14, 2012 at 10:48pm — No Comments
Campaigns that fought childhood cancer, moved kids to stand up against bullying and sought to preserve polar bear habitats, all while simultaneously supporting business objectives, were among the winners showcased at the tenth annual Cause Marketing Halo Awards.
Eighteen category-specific awards were presented by the Cause Marketing Forum to 2011 campaigns. UNICEF and Procter & Gamble were singled out for Cause Marketing Golden Halo Awards for their body of achievement in the…Continue
Added by Jessi Copeland on June 12, 2012 at 10:38pm — No Comments
Union Pacific today published its 2011 Sustainability and Citizenship Report featuring the company's commitment to environmental stewardship, safety, employee wellness, community outreach and support, customer satisfaction, and the highest standards of corporate governance and ethics. Union Pacific also submitted its Carbon Disclosure Project filing today.
Added by Jessi Copeland on June 12, 2012 at 10:37pm — No Comments
Chevrolet Volt owners collectively have saved a supertanker of gasoline since the electric car with extended range went on sale, compiling 40 million miles on electricity and avoiding the use of more than 2.1 million gallons of gasoline.
“With each click of the odometer, Chevrolet Volt owners are measuring their contribution to reducing America's dependence on foreign oil and to preserving the…Continue
Added by Jessi Copeland on June 6, 2012 at 10:05pm — No Comments
City Year Greater Philadelphia (CYGP) announced today that Arthur R. Block, Senior Vice President, General Counsel and Secretary of Comcast Corporation, is being honored with the 2012 Idealist of the Year Award at the annual Tribute Dinner on Thursday, May 17th, at 6:00 PM, at the Pennsylvania Convention Center, Philadelphia, PA. Over 1,000 community leaders will join City Year corps members and champions for an…Continue
Added by Jessi Copeland on May 24, 2012 at 8:46pm — No Comments