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Corporate Social Responsibility (CSR) and Sustainability

Chris Jarvis's Blog – October 2008 Archive (5)

Marketing Community Investment like Tina Fey

Corporate Social Responsibility walks hand in hand with the New Social Media

Almost everyone I know has seen the now famous Sarah Palin impersonation by Tina Fey. SNL racked up 10.2 million viewers for their…
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Added by Chris Jarvis on October 28, 2008 at 12:12pm — No Comments

The practice of giving back - Business

The following article by Jiayan Huang from The Ticker is an excellent example of the current trends in Corporate Social Responsibility. It highlights the importance of volunteerism through the employer as a benefit that displaces 'salary as king'.…

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Added by Chris Jarvis on October 20, 2008 at 4:24pm — No Comments

The Key to Great Corporate Volunteering

Every once in awhile you come across fantastic examples of great Corporate Volunteering programs. They’re great because they manage to achieve strategic alignment between the company’s CSR approach and the company’s brand. They’re great because they can boast high levels of participation from enthusiastic employees, as well as a real sense of camaraderie across all levels of the company. And most importantly, they’re great because they have figured out how to retain - even increase - employee… Continue

Added by Chris Jarvis on October 13, 2008 at 8:39pm — No Comments

Businesses Struggle to Deliver What Gen Y Wants

I recently came across the following article concerning the hiring of Millennials, or Generation Y. It is one of an increasing number of write-ups underscoring the recruiting imperative facing businesses hoping to attract the best and brightest Millennials to their ranks. If you are in the process of recruiting this… Continue

Added by Chris Jarvis on October 10, 2008 at 9:49am — 2 Comments

Know Your Audience: How To Offer A Great Volunteer Experience (part 6 of 6)

NPOs have to change their view of volunteers, donors and other stakeholders if there is any hope of achieving their mission. The tendency to distinguish between beneficiary and benefactor undermines success and limits impact every time.



The Tale of Two Audiences… Continue

Added by Chris Jarvis on October 4, 2008 at 10:37pm — No Comments

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