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Corporate Social Responsibility (CSR) and Sustainability

Jennifer Lentfer's Blog – August 2011 Archive (4)

The Curious Aid Worker: Storytelling with Marc Maxson (Part I)

Marc Maxson is not your usual aid worker.

Yes, he is a returned Peace Corps volunteer, lives in Kenya, works for a Washington D.C.-based non-governmental organization, and is married to someone also employed in aid.

But Marc Maxson also has a PhD in neuroscience.

So what does that enable Marc to do as an aid worker? Marc develops new conceptual approaches to solving "impossible" problems, of which there are many in international development.…

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Added by Jennifer Lentfer on August 29, 2011 at 9:00pm — 1 Comment

BrandOutLoud: Own Branding Makes Local NGOs Less Dependent

Last week I had the pleasure of talking with Judith Madigan, Co-founder and Director of BrandOutLoud, who reached out following my recent post, “Do CBOs have an image problem?



BrandOutLoud works with aid organizations, local and international, to transform the pity-laden us/them paradigm used in many communications strategies to one that portrays the strengths and…

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Added by Jennifer Lentfer on August 23, 2011 at 5:00pm — No Comments

Participation: Reality or the Promised Land? A View from South Sudan

In response to an earlier post on how-matters.org, “Sorry but it’s not YOUR project,” a reader offered the following guest post. Andebo Pax Pascal shares his experience as an aid worker in Africa’s newest country.



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My friend Tom is working for “Aid Agency X”, which has prided itself in working ‘with’ and not ‘for’ the people, a sign that it is ready to involve the community in its development…

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Added by Jennifer Lentfer on August 12, 2011 at 5:00pm — No Comments

Behind the Barricades, There Is Happiness

Richard Moore describes himself as “just a guy who wanted to help.”

This is somehow funny coming from a man whom the Dalai Lama refers to as “my hero.”

Well known to the residents of Derry, Ireland, where we met last month, Richard Moore was shot at the age of 10 by a British solider on his way home from school. Taking a rubber bullet on the bridge of his nose, Richard lost…

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Added by Jennifer Lentfer on August 5, 2011 at 10:00am — No Comments

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