Corporate Social Responsibility (CSR) and Sustainability

David Martel's Blog – January 2010 Archive (3)

New study reveals gap between real and perceived sustainability in top North American brands

A new study titled MapChange 2010 shows that major North American brands are still not hitting the consumer mark when it comes to sustainability.

The study incorporates both actual measurements on climate change action being undertaken by over 90 companies across North America, and perception measurements of these companies’ actions by consumers. Companies include category leaders such as Coca-Cola, Groupe Danone, Nike, Gap, P&G, L’Oreal, Microsoft and Amazon.com.

The… Continue

Added by David Martel on January 20, 2010 at 5:35pm — No Comments

Boston College survey finds businesses staying the course on community involvement

A Boston College survey of more than 300 North American companies in a variety of industries reveals that despite the economic crisis, businesses have forged ahead with community involvement efforts as part of a continued commitment to corporate citizenship.

Released today, “Staying the Course -- The 2009 Community Involvement Index” is a biennial survey conducted by the Boston College Center for Corporate Citizenship that asks about companies’ community involvement programs,… Continue

Added by David Martel on January 12, 2010 at 10:15pm — No Comments

Climate Counts 2009 Scorecard Report

The Climate Counts Company Scorecard provides people with an objective, balanced way to gauge which of the worlds' most well-known consumer companies are seriously committed to reversing climate change -- and which ones are not. This annual effort scores the leading companies in major consumer sectors, on a scale of 0 to 100, on their practices to reduce global warming. The higher the score, the greater the company's commitment to reversing climate change.

Ninety companies in twelve… Continue

Added by David Martel on January 5, 2010 at 10:03pm — No Comments