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Corporate Social Responsibility (CSR) and Sustainability

Bushra Azhar's Blog (5)

Seven lessons I learned from my first G4 Sustainability Report (Hint: No. 5 is why you should not think any more about making the jump)

Last week I wrote my first sustainability report based on the GRI G4 guidelines. This was for a Saudi business conglomerate and with this report which applied G4 at core level, they became the first Saudi company to issue a GRI checked G4 report. Despite the hugely steep learning curve and the effort it took to tear myself away from the G3 thinking, the report was a colossal source of pride and gratification for me and for everyone who worked on it. Yes, there were times I just wanted to…


Added by Bushra Azhar on March 19, 2014 at 4:09am — No Comments

CSR Strategy Setting in One Nifty Infographic

No matter how well-intentioned company leadership is or how big the CSR budgets are, if the direction for CSR work is not set strategically. Here's a  nifty Infographic that captures the key elements practitioners should keep in mind when setting strategies that actually deliver business and societal benefits. …


Added by Bushra Azhar on January 27, 2014 at 6:39am — No Comments

How to PR your CSR without Sounding like a Douchebag

So it isn’t really rocket science to get PR coverage for your CSR programs. All you need is a PR company with good press connections and you can get a story in at least a few publications. The problem is, if your story isn’t written and positioned smartly, readers tend to zone out and over time your message becomes invisible. Even worse they are so irked by the promotional tone of your messages that they will label everything you do in…


Added by Bushra Azhar on November 10, 2013 at 9:22am — No Comments

Do Companies REALLY need CSR Consultants?

Corporate Social Responsibility is a relatively new business discipline and its inclusion in the mainstream management consulting is even newer. As companies  embed corporate social responsibility into their businesses, the value of working with CSR consultants isn’t always clear.

The first time I worked with a Saudi business contemplating CSR, what struck me most was how receptive the management was to new ideas. Yes I could hear trepidation and fear of unknown territories but above…


Added by Bushra Azhar on October 24, 2013 at 5:58am — No Comments

Selling a CSR Report: How to Craft the Perfect Pitch

According to this report from Global Reporting Initiative, the number of sustainability reports registered on the GRI Reports List increased by 22 percent in year 2010.  This article tells us that 80% of the top 15 global brands and 43% of the top 100 global brands also issue…


Added by Bushra Azhar on October 7, 2013 at 8:17am — 3 Comments

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