Corporate social responsibility (CSR), more and more companies are building long-term commitments. In 2012 the rise in consumer activism and mobility, the Occupy movement, 24-hour accountability (thanks to social media), and global resource depletion will force every enterprise, large and small, to make CSR a focal point. Four particular areas stand out among many.

Employee Engagement: There will be a continued growth in employee-engagement programs. If the economy continues to…