New York, April 10, 2013. The majority of firms that invest in sustainability communications strategies do not achieve tangible business benefits because they fail to integrate sustainability into the corporate brand, according to a new report from independent analyst firm Verdantix. Based on an analysis of how 80 firms link…

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A guest post on how-matters.org by Oscar Abello 

That video of Victor Wooten doing a solo electric bass performance of Amazing Grace just blows my mind. In a recent TEDed video, he plays a slightly toned-down version in the background while he's …

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In Amy O’Connor and Michelle Shumate, “An Economic Industry and Institutional Level of Analysis of Corporate Social Responsibility Communication,” Management Communication Quarterly, 24(4):529-551 (2010), the authors explore how companies communicate about corporate social responsibility and what that means for the values premises, claims of legitimacy and the use of communication about CSR to develop better relationships with targeted stakeholders. This post considers some of the insights…

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Weh Yeoh of whydev.org argues that everything that we do in international development is about selling a message. But how do we convince people when a message goes against the grain of what they already believe?

Read on at: http://www.how-matters.org/2012/02/07/change-the-messenger/…

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Last week I had the pleasure of talking with Judith Madigan, Co-founder and Director of BrandOutLoud, who reached out following my recent post, “Do CBOs have an image problem?”



BrandOutLoud works with aid organizations, local and international, to transform the pity-laden us/them paradigm used in many communications strategies to one that portrays the strengths and…

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I give lots of thought to what makes community-based organizations the lowest common denominator in development aid. Readers of how-matters.org may already be familiar with previous arguments I’ve offered for the increased inclusion of and investment in community-based organizations (CBOs). As an ardent proponent of CBOs’ comparative advantages, I believe they have a better chance of being driven by “the…

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Poetry is a medium that helps me make meaning of my experiences, my thoughts and feelings, which is something we are called to do continuously as development practitioners. It’s a tool I often privately call upon when faced with the inevitable doubts, and triumphs, and heartaches of this work.

Inspired by Dennis Whittle’s recent post on Poetry and Development, emboldened by Saundra Schimmelpfennig…

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3BL Media, the experts in corporate social responsibility (CSR), sustainability and cause marketing communications, today announced that it has launched 3bl.me, the company’s cause-based URL shortener. For each URL shortened via 3bl.me, 3BL Media will make a donation to worthwhile organizations, with initial recipients including Volunteermatch, Sweatfree Communities, and World Wildlife Fund UK. Additional charities and causes will be identified on a monthly basis via “crowd-sourcing” for… Continue