All Blog Posts Tagged 'communications' (10)

Consumer Attitudes towards Corporate Social Responsibility

No (CSR) surprises here but the 2013 Cone Communications/Echo Global CSR Study recently found that consumers want to reward companies for their positive societal influences.

Do consumers follow through on what they say they would do?…

Continue

Added by Development Crossing on August 14, 2013 at 9:43pm — No Comments

2013 Cone Communications/Echo Global CSR Study

Cone Communications recently released its 2013 Cone Communications/Echo Global CSR Study, looking at consumer attitudes, perceptions and behaviors around CSR.  A few snapshots from the full press release below:

----------

"CSR has never been more urgent – incidents of corporate negligence…

Continue

Added by Development Crossing on July 8, 2013 at 9:30pm — No Comments

Verdantix Says Chief Marketing Officers Need To Fix The Broken Link Between Sustainability And Corporate Branding

New York, April 10, 2013. The majority of firms that invest in sustainability communications strategies do not achieve tangible business benefits because they fail to integrate sustainability into the corporate brand, according to a new report from independent analyst firm Verdantix. Based on an analysis of how 80 firms link…

Continue

Added by Emily Hobbs on April 12, 2013 at 4:14am — No Comments

Development is like music

A guest post on how-matters.org by Oscar Abello 

That video of Victor Wooten doing a solo electric bass performance of Amazing Grace just blows my mind. In a recent TEDed video, he plays a slightly toned-down version in the background while he's …

Continue

Added by Jennifer Lentfer on September 10, 2012 at 11:00pm — No Comments

Molding and Practicing CSR--Amy O'Connor and Michelle Shumate on a View from the Corporation Out

In Amy O’Connor and Michelle Shumate, “An Economic Industry and Institutional Level of Analysis of Corporate Social Responsibility Communication,” Management Communication Quarterly, 24(4):529-551 (2010), the authors explore how companies communicate about corporate social responsibility and what that means for the values premises, claims of legitimacy and the use of communication about CSR to develop better relationships with targeted stakeholders. This post considers some of the insights…

Continue

Added by Larry Catá Backer on April 10, 2012 at 9:06am — No Comments

Don’t change the message. Change the messenger.

Weh Yeoh of whydev.org argues that everything that we do in international development is about selling a message. But how do we convince people when a message goes against the grain of what they already believe?

Read on at: http://www.how-matters.org/2012/02/07/change-the-messenger/…

Continue

Added by Jennifer Lentfer on February 7, 2012 at 6:00pm — No Comments

BrandOutLoud: Own Branding Makes Local NGOs Less Dependent

Last week I had the pleasure of talking with Judith Madigan, Co-founder and Director of BrandOutLoud, who reached out following my recent post, “Do CBOs have an image problem?



BrandOutLoud works with aid organizations, local and international, to transform the pity-laden us/them paradigm used in many communications strategies to one that portrays the strengths and…

Continue

Added by Jennifer Lentfer on August 23, 2011 at 5:00pm — No Comments

Do community-based organizations have an image problem?

I give lots of thought to what makes community-based organizations the lowest common denominator in development aid. Readers of how-matters.org may already be familiar with previous arguments I’ve offered for the increased inclusion of and investment in community-based organizations (CBOs). As an ardent proponent of CBOs’ comparative advantages, I believe they have a better chance of being driven by “the…

Continue

Added by Jennifer Lentfer on July 31, 2011 at 11:45am — No Comments

Coming out of the closet

Poetry is a medium that helps me make meaning of my experiences, my thoughts and feelings, which is something we are called to do continuously as development practitioners. It’s a tool I often privately call upon when faced with the inevitable doubts, and triumphs, and heartaches of this work.

Inspired by Dennis Whittle’s recent post on Poetry and Development, emboldened by Saundra Schimmelpfennig…

Continue

Added by Jennifer Lentfer on January 25, 2011 at 7:44am — No Comments

3BL Media Launches 3bl.me URL Shortener to Support Charities and Raise Awareness of the "Triple Bottom Line" Approach for Business

3BL Media, the experts in corporate social responsibility (CSR), sustainability and cause marketing communications, today announced that it has launched 3bl.me, the company’s cause-based URL shortener. For each URL shortened via 3bl.me, 3BL Media will make a donation to worthwhile organizations, with initial recipients including Volunteermatch, Sweatfree Communities, and World Wildlife Fund UK. Additional charities and causes will be identified on a monthly basis via “crowd-sourcing” for… Continue

Added by David Martel on December 15, 2009 at 10:52pm — No Comments

Monthly Archives

2014

2013

2012

2011

2010

2009

2008

Latest Activity

© 2014   Created by Development Crossing.

Badges  |  Report an Issue  |  Terms of Service