Corporate Social Responsibility (CSR) and Sustainability
All Blog Posts Tagged 'WPP' (1)
Two Silos: Marketing and CSR
In the July issue of The Economist a particular sentence jumped out at me as being relevant to my experiences in the world of sustainability as a marketer. The sentence read "part of the reason" economists failed to see the crisis coming"as partly due to the professional silos which limited both the tools available and the imagination of the practitioners."
Marketing Silo
I don't t think it's just an issue… Continue
Added by Ruth Ann Barrett on August 3, 2009 at 6:00pm — 5 Comments
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