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Corporate Social Responsibility (CSR) and Sustainability

All Blog Posts Tagged 'BRANDS' (4)

B2B Brands Build Extra Marketing Muscle

This article discusses the power of business-to-business brands. According to insight firm, Millward Brown, the world’s top business brands are worth a combined $360bn. GE is the second business-to-business brand name included on the annual BrandZ list of the top 100 most valuable global brands, which also includes Goldman Sachs, SAP and PetroChina. GE’s operations in technology, healthcare, finance and media give the company a brand value of $50.3bn, up 12% on…


Added by Henry Frechette III on September 22, 2011 at 10:55pm — No Comments

Interbrand's Weakest Link: Real World Financial Value


Added by David Martel on August 12, 2011 at 9:34pm — No Comments

VIDEO: Unfolding the Green Brands Landscape at SB’11


As a leader in sustainability, Cohn & Wolfe has been a partner of the sustainable brands conference for the past five years. Each year, Cohn & Wolfe uses the Sustainable Brands stage to reveal its Green Brands findings, the foremost survey on what consumers think about the importance of sustainability. At the Sustainable Brands 2011 Conference, Cohn & Wolfe’s Global Sustainability Practice Leader Annie Longsworth led a discussion on the latest…


Added by David Martel on June 28, 2011 at 1:29pm — No Comments

SC Johnson Named a 2011 Top 10 U.S. Green Brand by ImagePower

Today SC Johnson was named as one of the top 10 greenest brands in the annual …


Added by Cindy Esposito on June 13, 2011 at 9:15pm — No Comments

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