This article discusses the power of business-to-business brands. According to insight firm, Millward Brown, the world’s top business brands are worth a combined $360bn. GE is the second business-to-business brand name included on the annual BrandZ list of the top 100 most valuable global brands, which also includes Goldman Sachs, SAP and PetroChina. GE’s operations in technology, healthcare, finance and media give the company a brand value of $50.3bn, up 12% on…

As a leader in sustainability, Cohn & Wolfe has been a partner of the sustainable brands conference for the past five years. Each year, Cohn & Wolfe uses the Sustainable Brands stage to reveal its Green Brands findings, the foremost survey on what consumers think about the importance of sustainability. At the Sustainable Brands 2011 Conference, Cohn & Wolfe’s Global Sustainability Practice Leader Annie Longsworth led a discussion on the latest…