All Blog Posts Tagged 'BRANDING' (8)

"Disrupt & Delight" - Sustainable Brand Innovation with BBMG

By Kate Olsen

“Consumers don’t…

Continue

Added by Jessi Copeland on June 20, 2012 at 9:40pm — No Comments

What to Do When Your Cause Program Comes Under Attack (Ad Age GoodWorks)

The Global Fund to Fight AIDS, Malaria and Tuberculosis in Africa is under fire after revealing “grave misuse of funds” in four countries where it operates. What does this mean for the iconic (PRODUCT)RED cause brand that supports it? And what should other cause brands do to maintain consumer trust amid crises? Cone shares its perspective…

Continue

Added by Cindy Esposito on February 9, 2011 at 10:31pm — 2 Comments

Cone Releases its 2010 Corporate Responsibility Report

Cone announces the release of its 2010…

Continue

Added by David Martel on February 4, 2011 at 9:37pm — No Comments

How to Demonstrate Cause Impact

Continue

Added by David Martel on January 19, 2011 at 10:26pm — No Comments

Cone Names New Leader of its Pioneering Cause Branding Discipline

Cone, pioneer in the field of cause branding, has named Procter & Gamble veteran Craig Bida to play a dual role as head of its recognized Cause Brandingsm and Nonprofit Marketing disciplines. Craig Bida will join Cone this September as executive vice president. He has more than 20 years of experience in the private, public and nonprofit sectors, including an 11-year tenure at Procter & Gamble where he managed some of the world’s leading brands.



Bida will be responsible for… Continue

Added by David Martel on September 21, 2010 at 11:39pm — No Comments

Monthly Archives

2014

2013

2012

2011

2010

2009

2008

Latest Activity

A blog post by John Pabon was featured
yesterday
John Pabon posted a blog post
yesterday
An event by Sustainable Brands was featured
Thumbnail

Sustainable Brands'15 San Diego at Paradise Point, San Diego, CA

June 1, 2015 to June 4, 2015
yesterday
Sustainable Brands posted an event
Thumbnail

Sustainable Brands'15 San Diego at Paradise Point, San Diego, CA

June 1, 2015 to June 4, 2015
yesterday

© 2014   Created by Development Crossing.

Badges  |  Report an Issue  |  Terms of Service