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Corporate Social Responsibility (CSR) and Sustainability

All Blog Posts Tagged 'BRANDING' (8)

"Disrupt & Delight" - Sustainable Brand Innovation with BBMG

By Kate Olsen

“Consumers don’t…

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Added by Jessi Copeland on June 20, 2012 at 9:40pm — No Comments

What to Do When Your Cause Program Comes Under Attack (Ad Age GoodWorks)

The Global Fund to Fight AIDS, Malaria and Tuberculosis in Africa is under fire after revealing “grave misuse of funds” in four countries where it operates. What does this mean for the iconic (PRODUCT)RED cause brand that supports it? And what should other cause brands do to maintain consumer trust amid crises? Cone shares its perspective…

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Added by Cindy Esposito on February 9, 2011 at 10:31pm — 2 Comments

Cone Releases its 2010 Corporate Responsibility Report

Cone announces the release of its 2010…

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Added by David Martel on February 4, 2011 at 9:37pm — No Comments

How to Demonstrate Cause Impact

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Added by David Martel on January 19, 2011 at 10:26pm — No Comments

Cone Names New Leader of its Pioneering Cause Branding Discipline

Cone, pioneer in the field of cause branding, has named Procter & Gamble veteran Craig Bida to play a dual role as head of its recognized Cause Brandingsm and Nonprofit Marketing disciplines. Craig Bida will join Cone this September as executive vice president. He has more than 20 years of experience in the private, public and nonprofit sectors, including an 11-year tenure at Procter & Gamble where he managed some of the world’s leading brands.



Bida will be responsible for… Continue

Added by David Martel on September 21, 2010 at 11:39pm — No Comments

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