I recently heard that the anecdote that an unnamed European company estimated that it spent $150,000 on SRI communications
At first I was horrified by this figure. How can our industry have created such monstrous inefficiency?
Then I asked myself: What is the right amount to spend?
The answer that I came up with is c. $16,200 – one order of magnitude lower
Below is the logic that I followed to calculate this amount. I would be interested to hear your…Continue
Added by Michael Tyrrell on June 25, 2012 at 2:02pm — No Comments
Corporate citizenship stories should strike readers as both authentic and compelling. Most of the time they don't. Here's why plus some tips on how to do it right.Continue
Added by Chris Jarvis on June 22, 2012 at 7:23pm — No Comments
Recently in Bangladesh, some agricultural farmers showed their agitation against the government by through tons of paddy in the main road of capital city. The cause of their grief was that, they couldn’t make profit by selling paddy due to the high production costs and also excess production of paddy in this year. In last winter some vegetable farmers also through tons of tomato in the roads of several cities of Bangladesh due to same cause. When supplies of paddy exceed the demand…Continue
Added by Suman Chowdhury Mony on June 20, 2012 at 1:30pm — No Comments
We all know there are aid donors and international funding partners out there that want to change “business as usual” in development (or at least people inside those institutions that do). We also all know that for various reasons, they’re not moving quick enough for those working on the ground.
New donors could come in and fill the gaps. But more importantly, we need a new kind of donor, whether they are recent to the scene or not.
The organizations that I see doing…Continue
Added by Jennifer Lentfer on June 18, 2012 at 8:00am — No Comments
Ecotech Institute, the first and only college entirely focused on preparing America’s workforce for careers in clean technology and sustainability, will hold its first graduation on Thursday, June 21, 2012. Forty-two students will receive their associate’s degrees, which prepares them for a career in the clean technology industry. The graduates will receive degrees in the following areas: Wind Energy Technology, Solar Energy Technology,…Continue
Added by Crystal T on June 14, 2012 at 2:29pm — No Comments
Campaigns that fought childhood cancer, moved kids to stand up against bullying and sought to preserve polar bear habitats, all while simultaneously supporting business objectives, were among the winners showcased at the tenth annual Cause Marketing Halo Awards.
Eighteen category-specific awards were presented by the Cause Marketing Forum to 2011 campaigns. UNICEF and Procter & Gamble were singled out for Cause Marketing Golden Halo Awards for their body of achievement in the…Continue
Added by Jessi Copeland on June 12, 2012 at 10:38pm — No Comments
At least once a week I observe what I call The Leadership Gap.
Business owners and entrepreneurs suffer big time from this gap and so do leaders in multinational corporations. No one is immune. The consequences for your business are dire - lower than possible morale and productivity, employee turnover and therefore unnecessary employment costs, lower than essential levels of service and therefore you lose customers/clients as well as failing to gain new ones.
Added by Ian Berry on June 9, 2012 at 11:32pm — No Comments
Added by Chris Jarvis on June 8, 2012 at 12:49am — No Comments
Author: Julia Gil
With more companies emphasizing their CSR practices, more consumers begin to value and choose products based on ethical practices rather than economic reasoning. Consumers then instinctively rate these sustainable companies based on how well they manage to integrate their “sustainable concepts” with their products and services.
This is where we, Branding for Good, would…Continue
Added by Henry Frechette III on June 6, 2012 at 10:22pm — No Comments
Chevrolet Volt owners collectively have saved a supertanker of gasoline since the electric car with extended range went on sale, compiling 40 million miles on electricity and avoiding the use of more than 2.1 million gallons of gasoline.
“With each click of the odometer, Chevrolet Volt owners are measuring their contribution to reducing America's dependence on foreign oil and to preserving the…Continue
Added by Jessi Copeland on June 6, 2012 at 10:05pm — No Comments
After hearing for the umpteenth time last week the following coming out of the mouths of Australian politicians from all sides, “We must do whatever it takes to uphold the integrity of parliament,” I looked up integrity on my computer dictionary. It says: “The quality of being honest and having strong moral principles. The state of being whole and undivided.”
Instead of being whole and undivided it seems to me that most politicians behave in the opposite. Their brawling in…
Added by Ian Berry on June 2, 2012 at 9:00pm — No Comments