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Corporate Social Responsibility (CSR) and Sustainability

Featured Content – June 2010 Archive (1)

Spin and Story, two different things entirely

Recently I drove past the BP service station where I normally do business and went to a competitor. In the process I wondered how many people are doing the same, even if unconsciously?



BP’s story of beyond petroleum signaled an intent at least that the giant company was different to the rest and prepared to create a future without oil. Of course because of the Gulf of Mexico disaster, BP’s story now looks like spin and their reputation is in… Continue

Added by Ian Berry on June 8, 2010 at 6:11pm — 4 Comments

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