William (Bill) Smith
  • Male
  • Sunshine Coast, QLD
  • Australia
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  • Tom Merilahti
  • Dr.J. Christopher Daniel,Ph.D

William (Bill) Smith's Page

Latest Activity

William (Bill) Smith replied to Mark Harrison's discussion 'Greenwash Leaves Corporates With Red Faces'
"Totally agreed. I have engaged Cadbury directly over this very issue some months back, and again in the past few days I have called Cadbury Canada to task on Twitter where they are claiming FairTrade. They may not be alone but their approach is…"
Aug 27, 2009
William (Bill) Smith is now a member of Development Crossing
Aug 27, 2009

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Profile Information

What is your Interest?
Corporate Responsibility, Sustainable Development, Environment, Microfinance, Ecotourism
Company, Individual, Organization, Charity
Name of Company / Organization:
Ethical Brand (International)
What is your current job title / department?
Founder and CEO
What would you most like to get out of this network?
Networking, Share Best Practices, Potential Partners, Career Opportunities, Potential Investors
What knowledge, skills and experience do you have that you would be happy for people to contact you over?
20 years international experience in publishing, information systems, branding strategy and corporate communications specialising in ethical branding as a business process that positions authentic corporate social responsibility as a cornerstone of a competitive, commercial strategy.

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