Posted on October 20, 2008 at 1:08am
What is the difference between selling in a robust economy and selling in a failing economy? A lot. But not what you think.
* Your product is the same
* Your pitch/presentation is the same
* The buyer’s need is the same
What’s different is the decision making process the buyers need to go through. Do they have a problem that needs to be resolved now, and the economy has mitigated the types of solutions they seek? Do they have a problem that can be fixed with a… Continue