"Profits with impact..."

CSR Strategy - more than a necessary evil
Corporate Social Responsibility (CSR) has achieved a lot of media focus in the past decade and where some firms are viewing the concept as a necessary evil to conform; other firms are literally riding the wave, by engaging the trend proactively and incorporating CSR in their strategy. Governments, clients, suppliers, NGOs and the media in general are placing more and more demands to sustainability and consequently many firms experience the need to… Continue

Globalization and international marketing are two parallel trends in the contemporary world. However, whereas the first seem to be causing tensions between nations and cultures the latter seem to offer ways of overcoming and mitigating this tension. The following quote gives an interesting new perspective:

"One major challenge for international marketing is the differentiation among people, firms and nations who primarily grow, make, create, or coordinate things. These differences in activities… Continue