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Corporate Social Responsibility (CSR) and Sustainability

Michelle Pascual
  • Manila
  • Philippines
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Profile Information

What is your Interest?
Corporate Responsibility, Sustainable Development, Environment
Name of Company / Organization:
Campaigns Social Response
What is your current job title / department?
Account Director
What would you most like to get out of this network?
Networking, Share Best Practices, Potential Partners
What knowledge, skills and experience do you have that you would be happy for people to contact you over?
I currently work in the only CSR-focused advertising group in the Philippines. We focus on advocacy, behavior-change communication, social marketing, and of course CSR. As the team likes to say, "We talk marketing to non-profits, and NGO-speak to corporations." I've also spent several years working for a non-profit involved in public health reform as well as the corporate foundation of the largest quick-service restaurant group in the country.

Michelle Pascual's Blog

A CSR Bill?

Posted on July 20, 2011 at 12:42am 0 Comments

At the Day 1 plenary session of the CSR Expo, Sen. Manny Villar shared his plans for a CSR Bill.  Of course tax incentives are part of it, but it will also mandate foreign and domestic corporations to allocate a certain percentage (he's playing around with 3% of declared income, if I'm not mistaken) for CSR projects. That's the part that raises the red flag for me.


Already, companies spend more than 3% on their CSR projects, so compelling them to do so with legislation feels…



Posted on July 20, 2011 at 12:21am 0 Comments

I’m blogging live from the CSR Expo today. In fact, I’ll be blogging live from the conference until tomorrow.  The CSR Expo is a yearly pow-wow where big honchos from corporations, corporate foundations, public affairs, and non-profits in the Philippines talk about emerging trends in corporate social responsibility.

I’ve been attending these events for a while and I always feel that something is still missing in all of these proceedings. Maybe the lack of a bona fide sustainability…


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