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Corporate Social Responsibility (CSR) and Sustainability

Jessi Copeland
  • Northampton, MA
  • United States
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Jessi Copeland posted blog posts
Nov 6, 2012
Jessi Copeland posted a blog post

ReportAlert.info - Life Technologies (NASDAQ:LIFE) Publishes 2011 Sustainability Achievements

Life Technologies (NASDAQ: LIFE) Publishes 2011 Sustainability AchievementsLife Technologies released its 2011 sustainability progress via a web-based report. This reporting format, a new direction for the company, is intended to drive a more dynamic dialog with stakeholders by providing up to date milestones and data. Life Technologies expanded data reporting to Global Reporting Initiative (GRI) Level B.Highlights…See More
Sep 11, 2012
A blog post by Jessi Copeland was featured

Deloitte Takes Olympic And Paralympic Heroes On 10-Stop College Tour To Draw Parallel Between Leadership In Sports And In Business

As the excitement from the London 2012 Olympic and Paralympic Games continues, several world-class athletes are teaming with Deloitte on a 10-stop national campus tour to encourage students to 'go for the gold™' in all aspects of life, especially their future careers.With approximately 7,000 job openings for newly minted college graduates and interns, Deloitte is joining forces with Olympic and Paralympic athletes to present "It's Your Race, Take the Lead!" During the month-long tour nine…See More
Sep 9, 2012
Jessi Copeland posted a blog post

Deloitte Takes Olympic And Paralympic Heroes On 10-Stop College Tour To Draw Parallel Between Leadership In Sports And In Business

As the excitement from the London 2012 Olympic and Paralympic Games continues, several world-class athletes are teaming with Deloitte on a 10-stop national campus tour to encourage students to 'go for the gold™' in all aspects of life, especially their future careers.With approximately 7,000 job openings for newly minted college graduates and interns, Deloitte is joining forces with Olympic and Paralympic athletes to present "It's Your Race, Take the Lead!" During the month-long tour nine…See More
Sep 9, 2012
A blog post by Jessi Copeland was featured

Shared Value: The Questions Investors Need To Ask Companies

As we learn more about shared value and its implications for different sectors, a frequently asked question is around what it means for investors. Writing in the Harvard Business Review, Michael Porter and Mark Kramer argue that shared value will "drive the next wave of innovation and productivity growth in the global economy." Put this way, it is clear that an understanding of one of the key drivers of growth is…See More
Sep 5, 2012
A blog post by Jessi Copeland was featured

Engagement: A Crucial Part Of The Cause Marketing Triangle

When cause marketers intentionally select media partners based on a shared target audience, the opportunity for strategic marketing is amplified. The Cause Marketing Triangle increases audience engagement by leveraging the power of a media brand to engage with its listeners or viewers who comprise the campaign’s target audience. A media partner can do this in a number of ways including content, social media and guerilla marketing expertise.Starting from scratch is difficult in all things.…See More
Sep 3, 2012
Jessi Copeland posted blog posts
Sep 3, 2012
Jessi Copeland posted a blog post

What is Your Role in the Green Economy?

Blog by Julie Urlaub, Founder and Managing Partner at Taiga CompanyWhat is a green economy? According to the UN Environment Programme, the Green Economy is one that results in improved human well-being and social equity, while significantly reducing environmental risks and ecological scarcities. In its simplest expression, a green economy can be thought…See More
Aug 21, 2012
Jessi Copeland posted a blog post

2011 Community Benefit Annual Report Underscores Kaiser Permanente’s Commitment to Total Health

Kaiser Permanente 2011 Community Benefit Annual Report is now available. The report, titled “Deeper & Stronger,” underscores how our commitment to total health continues to grow by reinforcing Kaiser Permanente’s mission to improve the health of our members and the communities we serve.While the American economy appeared to be getting better in 2011, as…See More
Aug 13, 2012
Dr.Shyam Kunvar Bharti commented on Jessi Copeland's blog post 'Seeding Sustainability at General Mills'
"Our oraganisation MAHILA KALYAN SAMITI DHORI BOKARO JHARKHAND INDIA IS want support for for food for poor people"
Aug 10, 2012
A blog post by Jessi Copeland was featured

Chevrolet Volt Saves Supertanker of Gas

Chevrolet Volt owners collectively have saved a supertanker of gasoline since the electric car with extended range went on sale, compiling 40 million miles on electricity and avoiding the use of more than 2.1 million gallons of gasoline.“With each click of the odometer, Chevrolet Volt owners are measuring their contribution to reducing America's dependence on foreign oil and to preserving the environment,” said…See More
Aug 6, 2012
Jessi Copeland posted a blog post

Integrating Your Business Goals with CSR Strategies

Integrating Your Business Goals with CSR StrategiesExplore new ways to build competitive advantage by integrating your company's business goals with powerful CSR strategies.  Harvard Business School (HBS) Executive Education is offering Corporate Social Responsibility: Strategies to Create Business and Social Value, a program designed to develop an overarching CSR strategy suited to the unique requirements of your company as…See More
Jul 30, 2012
Jessi Copeland posted blog posts
Jul 22, 2012
Jessi Copeland posted a blog post

Better CSR Advice For SMEs

Six years ago we didn’t think we’d see 100 CSR for SME experts in one room any time soon. It was worth the wait.Coethica narrowly missed out on hosting the EU Commission’s European ‘Better CSR Advice for SMEs’ networking event, possibly in part because we wanted to tie it into the incredibly successful …See More
Jun 25, 2012
Jessi Copeland posted a blog post

Key Takeaways From The 2012 Cause Marketing Forum Conference – Article 3 Of 4

People Passion = ImpactPeopleI’m a people person. I like people. I like talking with people, connecting with people, learning about people. As I said, I am a people person. I suppose that’s why “people” is what resonated most with me during my time at the 10th Annual Cause Marketing Forum conference.Cause marketing hinges on people too. People, who care about causes, get inspired, enlist the help of others, and indeed, go about changing the world. Julianne Burk of Sanofi Pasteur is one example…See More
Jun 21, 2012
Jessi Copeland posted a blog post

"Disrupt & Delight" - Sustainable Brand Innovation with BBMG

Network for Good BlogBy Kate Olsen“Consumers don’t necessarily want—or need—more stuff. Rather, they want ‘better’ stuff, and a growing majority wants companies to move from ‘less bad’ to ‘net good’.”Our friends at BBMG have come up with a timely and insightful new sustainable branding strategy they are calling “Disrupt & Delight”.  In their latest publication, the folks at…See More
Jun 20, 2012

Profile Information

What is your Interest?
Corporate Responsibility, Sustainable Development
Represent:
Company
Name of Company / Organization:
3bl Media
What is your current job title / department?
3bl Media
Seniority Level
Staff
Department
Other
What would you most like to get out of this network?
Networking
Website
http://www.3blmedia.com

Jessi Copeland's Blog

Sodexo Globally Recognized By Dow Jones Sustainability Indexes For Eighth Consecutive Year

Posted on November 6, 2012 at 10:41am 0 Comments

Sodexo, Inc., the world leader in Quality of Life Services, was again recognized by the Dow Jones Sustainability Indexes (DJSI) as the global leader in its industry segment.

In its North American operations, Sodexo continues to drive progress toward its Better Tomorrow Plan commitments with the development of its people, support for local…

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NGOs Partnering with Business to Accelerate Shared Value

Posted on November 6, 2012 at 10:38am 0 Comments

It used to be that a typical meeting between a business and nongovernmental organisation (NGO) resulted in one of two outcomes: confrontation or a donation. Think Greenpeace versus McDonalds or corporate philanthropic funding to the United Way and Habitat for Humanity.

But times are changing.
 
Riding the wave of public-private partnerships and the idea of shared value, NGOs are rethinking their relationship with the private sector to better meet their…
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ReportAlert.info - Life Technologies (NASDAQ:LIFE) Publishes 2011 Sustainability Achievements

Posted on September 11, 2012 at 9:11am 0 Comments

Life Technologies (NASDAQ: LIFE) Publishes 2011 Sustainability Achievements

Life Technologies released its 2011 sustainability progress via a web-based report. This reporting format, a new direction for the company, is intended…

Continue

Deloitte Takes Olympic And Paralympic Heroes On 10-Stop College Tour To Draw Parallel Between Leadership In Sports And In Business

Posted on September 9, 2012 at 4:31pm 0 Comments

As the excitement from the London 2012 Olympic and Paralympic Games continues, several world-class athletes are teaming with Deloitte on a 10-stop national campus tour to encourage students to 'go for the gold™' in all aspects of life, especially their future careers.

With approximately 7,000 job openings for newly minted college graduates and interns, Deloitte is joining forces with Olympic and Paralympic athletes to present "It's Your Race, Take the Lead!" During the month-long tour…

Continue

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