I recently got into a debate with someone that argued that the fair trade movement is really just a marketing ploy that preys on the goodwill of consumers in an effort to increase sales. Importantly, I noted the important work of the Fairtrade Labelling Organizations International (FLO) in Bonn, Germany as a counter to the critic’s points.[i] Upon reflection, I realized that the assertions of this critic should be closely examined. It has been recently reported by FLO that world fair trade produ…
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Posted on August 9, 2009 at 8:30am — 9 Comments