Ian Berry's Page

It has been said that there are two broad kinds of people in the world - givers and takers.

The givers ask what’s in me for you?

The takers ask what’s in it for me?

I think we are all givers and takers. Intention is what differentiates.
The poet Gita Bellin says “Success depends on where intention is.”
I couldn’t agree more.

I meet lots of people who have been takers all their lives. They are generally very unhappy people. They want and get the so called finer things of life and yet the most… Continue

One of my clients, Architectural Window Systems (AWS), is at the forefront of designing products that are great for the environment. Below are some very interesting facts from one of their brochures. You can download the full brochure here.

Over the past three years the Australian Property Industry has undertaken a dramatic shift in thinking, a significant trend towards sustainable building design an… Continue

I received an email recenty from Dick Jones of DICK JONES COMMUNICATIONS suggesting that the origins of Corporate Social Responsibility go back to the early years of the 20th century and to the editor of one of America’s most influential business magazines, The World’s Work, Arthur W. Page.

Here is an excerpt from Dick’s email to me
From its beginnings in November 1900, The World’s Work was devoted to social responsibility in the public inte… Continue

I have recently returned home from 3 weeks working in the United Kingdom where I spent a lot of time discussing differentiation with my clients and the necessity of being able to differentiate ourselves and our businesses as a key to success in the 21st century.

Then today I received a text from my local dry cleaner Karl Chehade to say my clothes are ready to be picked up and a message on how they are reducing their carbon emissions. Have you ever received such a message from your dry cleane… Continue