Gabe Chesman's Page

The recent tragedy in Haiti affected people all around the world. Communication was imperative but not readily available. Friends and families couldn't verify who was safe, relief groups were unable to organize properly, and Haiti was unable to help themselves recover. Governments and disaster relief groups rushed to help any way they could. However, the damage was done.

Help was needed and social media answered the call.

"A 48-hour-old fundraising campaign to help Haiti earthquake victims, do… Continue

For those who enjoy my blog, I have some unfortunate news. I will be undergoing some surgery next week, which will inhibit new posts for a bit. However, my friends, I shall return.

While I'm gone, remember:

1. Listen before engaging
2. Stay focused on your audience and topic
3. Be social - it's kind of fun
4. Content is integral - so is trust
5. Monitor your visibility
6. Add insight and provocative questions - in return you will build your network

I'll miss staying tuned-in to all of your su… Continue

I'm always looking for the newest tools and widgets that make my life easier. I only have one arm so I depend on multi-tasking and speed. I put together a list of tools I've found to help.

Yoono - Useful Multi-task Tool - Yoono is an Internet plug-in that creates a sidebar on your browser (but you can decide if you want it visible or not). You can pick from 10 social networks that you update or follow the most. After putting in your settings, Yoono shows all updates on the social networks you c… Continue

Most businesses have embraced social media as part of their marketing toolbox. It's clear through market research, as well as multiple case studies, that social media creates a unique way for companies to communicate with customers. As more companies jumped on the bandwagon, more social media tools were created. These new tools can focus on a niche audience that may have been difficult to target with traditional marketing methods. However, some businesses dive into social media before understand… Continue