Last week I wrote my first sustainability report based on the GRI G4 guidelines. This was for a Saudi business conglomerate and with this report which applied G4 at core level, they became the first Saudi company to issue a GRI checked G4 report. Despite the hugely steep learning curve and the effort it took to tear myself away from the G3 thinking, the report was a colossal source of pride and gratification for me and for everyone who worked on it. Yes, there were times I just wanted to…Continue
No matter how well-intentioned company leadership is or how big the CSR budgets are, if the direction for CSR work is not set strategically. Here's a nifty Infographic that captures the key elements practitioners should keep in mind when setting strategies that actually deliver business and societal benefits. …Continue
So it isn’t really rocket science to get PR coverage for your CSR programs. All you need is a PR company with good press connections and you can get a story in at least a few publications. The problem is, if your story isn’t written and positioned smartly, readers tend to zone out and over time your message becomes invisible. Even worse they are so irked by the promotional tone of your messages that they will label everything you do in…Continue
Corporate Social Responsibility is a relatively new business discipline and its inclusion in the mainstream management consulting is even newer. As companies embed corporate social responsibility into their businesses, the value of working with CSR consultants isn’t always clear.
The first time I worked with a Saudi business contemplating CSR, what struck me most was how receptive the management was to new ideas. Yes I could hear trepidation and fear of unknown territories but above…Continue