Development Crossing

Corporate Social Responsibility (CSR) and Sustainability

Hello! So I have been meaning to share some of my notes from TWTRCON DC 09. For those of you that don’t know, I attended TWTRCON in Washington, DC on October 22, 2009, and I attended the event on behalf of Development Crossing (@DevCrossing) and why not get some self promotion here as well…I was there as World in Motion ( I found the whole experience very rewarding and wanted to pass on some of the knowledge I learned with all of you.

The conference began at 7:30 in the morning, a time of day I haven’t been acquainted with since my internship over the summer, so I have to admit I was quite tired but after a few cups of coffee I was sure I would come around. Anyways, the conference began with Laura Fitton (@pistachio) who gave us three points on using “Twitter for Business”. Laura believed that businesses should:

• Try and build literacy and understanding
• Be useful
• Listen, learn, care, serve

Take those three points as you wish, but what I got from it was that in order to build an effective Twitter campaign for any business you need to effectively understand who YOU are and why is it that YOU are Tweeting. Secondly, don’t just go out and Tweet without any kind of purpose…BE USEFUL! Rather than just Tweeting random thoughts throughout the day, exchange ideas with other users and share their Tweets for others to see. Laura’s final thought was to Listen, Learn, Care, and Serve! I’m going to go ahead and be honest here…I’m not sure what that means exactly so if you’re interested, I would contact @pistachio and I’m sure she would give you the best answer!

Next up was an interview between Alan Murray from the Wall Street Journal and Craig Newmark, founder of craigslist. In their interview, Alan Murray mentioned something that really caught my attention. With Twitter, “the journalist is now the brand”. He was spot on when he said this because you have regular people delivering you the news that the news outlets are afraid to show you.

Nigel Dessau (@nigeldessau) was up next and he shared his key takeaways from using Twitter:

• Be clear about your audience: BE AWARE
• Think like an editor: make sure to convey your image
• Honesty, Integrity, and Transparency
• Build a coherent approach or strategy
• Be your brand-It’s about YOU
• Say what’s important, understand your brand value proposition

Next up was Jessica Lee from APCO (@Jessica_lee). She was at the conference to talk about Twitter for recruiting. To begin with, she had an interesting quote on her presentation that I thought I would share: “The qualities that make Twitter seem inane and half baked are what make it so powerful” –Jonathan Zittrain. Anyways, in terms of employment branding, as a recruiter herself, she felt that it was important for companies to help people understand why your company is a great place to work (Culture, Worklife). Another great tool Twitter gives candidates is that it allows them to easily communicate with the HR department if they have any specific questions. More importantly, you need to make the Twitter page personal. For example, your company could Tweet about:
• The company’s softball team…what are the latest results
• Orientation programs
• Small snippets of life at the company
• Job openings

Jessica could not stress the importance of ReTweets (RT) and more importantly that they are viral postings. She gave us an example of a Tweet she sent out regarding a job opening, which happened to be ReTweeted by another user, and within a two hour period after this Tweet Jessica was greeted to 35 resumes, 5 e-mail inquiries, and 300 clicks! Talk about powerful.

Next up was Twitter for non-profits, presented by Scott Harrison from @Charitywater. If you ever get the chance, visit their Twitter page, it really is a fantastic thing they are doing. Anyhow, Scott shared some of his insight on how to effectively use Twitter. Here is a list of his Do’s and Dont’s!

• Find something unique to do, and be consistent
• Make your staff set up individual accounts
• Be generous
• Ask for opinions
• Follow everyone back
• Answer DM’s (Direct Messages)
• Have a unique Twitter background

• Be cheesy
• Ask for money
• Only tweet facts
• Self promote

Last up was Rick Bakas (@RickBakas). This guy right here had the best introduction to any presentation I have ever seen in my life. With the conference coming to an end he figured the best way to get everyone’s attention was to do something unique. Rick got on stage and asked everyone in the audience to stand up. He asked half the audience to hold their hands close to one another and then the other half to hold their hands far apart from each other. With all of us standing there wondering what was going on, he snapped a photo with his iPhone and said:

“Thanks everyone, now when I go back home I can tell everyone I left to a standing ovation”

He certainly had my attention now! His thoughts on building an effective Twitter campaign was to be authentic, don’t be fake. Add the human aspect to Twitter, show people there is someone behind that username. Lastly, the best way to find new customers is to go where your customers are and don’t force them to come to you!

I didn’t expect to write this much but I’m glad I finally got this all down to share! I hope everyone enjoys reading this! If anyone has any questions, please feel free to contact me via @WorldinMotion or visit and I’ll be happy to get back to you!

I attached a PDF to this post with the actual document I worked on.

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Great round up! Lots of actionable tips in there.
Thanks Dan. Follow me on @WorldinMotion

I recently just reached 1,000 followers! Next up 2,000!
Sure! Anytime. I think the waking up in the morning was the hardest part haha. Glad to hear you enjoyed the posting though. I hope to use a lot of their tips towards perfecting my Twitter tactics.


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