Social Media Audit

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Permalink Reply by Gary Kliewer on October 29, 2009 at 1:31pm

Whether they are on LinkedIn AND which groups they participate in.
Whether they understand Twitter and use it for business (tricky to word that question)
Whether they use Facebook for business AND whether they maintain a fan page or host a group
What financial blogs do they follow

I'd like to see what you end up using! Cheers,
Gary

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Permalink Reply by Gabe Chesman on October 29, 2009 at 5:15pm

Thanks, Gary. I'll keep you updated.

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Permalink Reply by Marcus Westling on October 29, 2009 at 2:23pm

A few ideas:

1) what are they using social media for: broadcast information, engage in dialogue, respond to complaints, etc.

2) who/what department is in charge of it: marketing, customer service, comms, etc.

3) how do they track results/measure success: increased hits, sales, satisfaction surveys, etc.

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Permalink Reply by Gabe Chesman on October 29, 2009 at 5:17pm

Good points Marcus but what if they aren't using social media yet?

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Permalink Reply by Marcus Westling on October 29, 2009 at 5:31pm

Good point, I guess the obvious question is why aren't they, is it lack of senior management buy-in/leadership, lack of training/experience, fear of consumer/customer backlash, etc.

There was an article I came across recently that touched on this, will try to track it down and send it to you.

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Permalink Reply by Marcus Westling on October 30, 2009 at 5:52am

Here you go, might have some ideas for you:

http://blogs.harvardbusiness.org/cs/2009/10/social_media_policy.html

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Permalink Reply by Gabe Chesman on October 30, 2009 at 11:12am

Perfect! Thanks Marcus. I owe you one.

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Permalink Reply by Gary Kliewer on October 30, 2009 at 2:40pm

Smart and clear policies here. Thanks Marcus, I'm sharing this too.

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Permalink Reply by Ben Richards on November 3, 2009 at 9:24am

Hi, this article I wrote might be of use:

http://www.ry.com/files/pressmention/11829/Sept2009_EthicalPerforma...

I think, to follow up on the points below, that social media needn't be a proactive thing - monitoring and listening is an important first step to participating. This way, you can invest resource in the most appopriate way - eg, rather than getting your staff to Tweet, it might be a better use of their time to encourage them to watch for references to the company on twitter, facebook etc...

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Permalink Reply by Brad Ewing on November 10, 2009 at 2:55pm

Did you get the survey out? Any feedback yet?

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Permalink Reply by Gabe Chesman on November 12, 2009 at 11:09am

The survey isn't out yet but should be operational soon. Oddly enough, some clients weren't interested.

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