Whether they are on LinkedIn AND which groups they participate in.
Whether they understand Twitter and use it for business (tricky to word that question)
Whether they use Facebook for business AND whether they maintain a fan page or host a group
What financial blogs do they follow
I'd like to see what you end up using! Cheers,
I think, to follow up on the points below, that social media needn't be a proactive thing - monitoring and listening is an important first step to participating. This way, you can invest resource in the most appopriate way - eg, rather than getting your staff to Tweet, it might be a better use of their time to encourage them to watch for references to the company on twitter, facebook etc...