45% of those who took our website poll felt that donors fund NGOs based on popularity. 33% opined it is based on track record.

Do you find it surprising? Is the finidng in sync with your experience?

If this is the general trend, should NGOs be spending much more on communication than what they are currently allocating?

Reply to This

Replies to This Discussion

What did the poll ask? And how did you define 'popularity'?

NGOs ought to be as concerned with performance and transparency ('track record') as they should with brand ('popularity') - ultimately, you can't just do one or the other well...

Reply to This

It was a simple poll..Question was "How do donors select the NGOs they fund"

Popularity is the brand popularity. Agreed that performance and transparency is important. Somehow not equal importance is paid to building of brands.In many cases there just isn't enough funds. In which case NGO chooses to invest it in work rather than building of a brand.

Reply to This

RSS

Latest Activity

Constantin Belu, Meg Fricke and Gert-Jan Geraeds joined Development Crossing
5 minutes ago
Kris Dev and Krishnamurthi are now friends
5 hours ago
Gert-Jan Geraeds added an event
Urban Environmental Pollution 2010 at Westin Waterfront Boston
June 20, 2010 to June 23, 2010
More than half of the world's population lives in cities, a trend that is rapidly accelerating in Asia. In the USA, large urban areas are spreading and merging to form large megapolitan areas, especially along interstate highways. Cities require and…
12 hours ago
Drumming An End To Poverty at Nairobi, Kenya - Washington, DC
April 7, 2010 all day
We are running an eDrum Circle in both Nairobi, Kenya and Washington, DC at the opening of the Africa/Middle East Regional Micro Credit Summit. The intent is to raise funds to support sustainable enterprised in the developing world.
14 hours ago

© 2007 Created by Development Crossing

Badges  |  Report an Issue  |  Privacy  |  Terms of Service