Development Crossing

Corporate Social Responsibility (CSR) and Sustainability

Ok, I'm impressed! Apparently Drew Barrymore donated $1 million to the World Food Programme (WFP). WFP said it would be used to feed thousands of schoolchildren in Kenya. Not surprisingly, she made the announcement on the Oprah Winfrey show, and said:

"I have seen with my own eyes what a difference a simple cup of nutritious porridge can make in a child's life...It helps them learn, stay healthy and sets them on track for a bright future." Read more about it here on Reuters.

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It's nice to see some celebrities putting their "money where their mouth is." While raising awareness through their celebrity is certainly a good effort, money is what is needed most times!


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