The following is a compilation of some our favorite articles related to corporate social responsibility and sustainability over the past few weeks. If you have come across others, make sure to link to them in the comments section.
The Guardian: Engaging with stakeholders on sustainability
The importance of letting go of the need to control communications around sustainability
INSEAD: On Adam Smith, Gordon Gecko and controls on self-interest
Maybe it’s due to technology, maybe the global economy or maybe the revelations about corporate behaviour as one company after another, melting down and asking for taxpayer aid, laid bare the truth behind their balance sheets.
Marketing Week: Presentation is the lifeblood of CSR
Corporate social responsibility is arguably the most important thing on any brand marketer’s mind.
Daily Traveler: The Bottom Line: Why Responsible Travel Matters
As panel moderator Dorinda Elliott, Deputy Editor at Conde Nast Traveler, said in her introduction, corporate social responsibility has come a long way since Milton Freeman declared that the social responsibility of a business is to increase profits. These days, it's increasingly vital for competitive success.
Business Week: How Corporate Responsibility Can Survive the Recession
Regardless of recession, some cutting-edge companies are capitalizing on the growing consumer interest in CR to both do good and differentiate themselves at the same time, writes John Quelch
Reuters: Sustainable investment seen gaining momentum
Investing in socially and environmentally responsible companies or sectors which tackle climate change or resource scarcity is gaining momentum as it offers a unique diversifying opportunity, fund manager RCM says.
Business Week: Sustainability: It's Not About Lightbulbs
Companies that are built to last need to do more than just go green: All stakeholders must become integral contributors to a passionate mission
Green Bang: Sustainability is key, execs say, but firms aren’t doi...
Business leaders who care about sustainability say they know what they like … and they see a lot to like, the more their organisations work to become sustainable.
Environmental Leader: Only 30% of Firms Have a Business Case for Sustainability
A vast majority of corporate executives believe that sustainability-related issues are having or will soon have an impact on their businesses, but more than 70 percent of them say their companies have not developed a clear business case for addressing sustainability, according to a new study by MIT Sloan Management Review (MIT SMR) and The Boston Consulting Group (BCG).