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Corporate Social Responsibility (CSR) and Sustainability

Despite its "carboness", working out the foot print of your business can highlight some mister meaners in your cost base!
Does your organisation see foot printing as a priority and if not where does it position its value?

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my personal thoughts on this are that we are on the cusp of a new industrial revolution which is being driven by social and environmental concerns and public perceptions. Carbon footprinting is an integral part of this but is currently being seen as an optional extra that has been tainted by the green wash approach. This level of misunderstanding of the benefits is because the issues of carbon footprinting and waste management in the macro economic environment are not yet fully understood at board level and so ownership tends to be lower down the management tree. At lower levels the inter relationships of risk, benefits and value are not seen or understood as these are predominately corporate issues and may not have an impact on their personal objectives. Organizations that grasp the nettle corporately will have brand advantage moving forwards through the reduction in their cost base, increasing brand perception and value and increased sales. Consequently my experience is that CF is not seen as a strategic advantage in the same way that TQM, ISO 9000 etc is now seen as being taken for granted and not as a a way of gaining a USP.
I agree with your thoughts and observations.
I feel the new industrial revolution you mention, takes evangelists, educationalists and clarity of value propositions to win buy-in at board levels. When the token 'Greenwash' approach is driven by middle managements need to justify a tick in the box, board approval follows simply based on lack of awareness of what lies ahead.
Its seems strange that in some cases CF is not seen as a strategic advantage while Quality Management has now become a common standard, when the implications of CF Management will in a comparatively short time become part of Tax regimes to penalise poor management of Carbon. For board members not embracing the cost benefits of forensic Carbon management now, then tax implications may well become a shock to P&L's later.
ISO14001/ISO14065 will in time, directly impact businesses at a Global level, at the very least, a tax revenue level. This is already on many government road maps. Carbon Footprinting when properly delivered and audited has to be the best practice first step to understanding what can be achieved in any organistaion both now and in the future.
Thank you very much for the insight. Very helpful. I especially agree with tax implication later too. Anybody has any suggest how to explain this to companies without offending them. I have had projects were companies took it “personally” and gave us the usual we have done this for years and will stay status quo for now. Maybe through an independent study?
You have to be careful with carbon foot prints / trades and corporations. I read this article "Carbon trading secrecy benefits corporations at public's expense" and it really opened my eyes. World Bank projections see the carbon trading market reaching $100 billion. Hide from public scrutiny the details of who is reaching what targets and how emissions are monitored and the process seems ripe for abuse by the unscrupulous.
The best I've seen so far is the Footprint Chronicles by Patagonia, which allows you to track it from design to delivery. The website is pretty neat, check it out here:
Please explain some of your phrases - carboness, mister meaners?


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