Time: April 9, 2010 from 9am to 3pm
Location: Lokey Graduate School of Business, Mills College
Street: 5000 MacArthur Blvd.
City/Town: Oakland, CA
Website or Map: http://www.acteva.com/go/csrb
Event Type: free, public, conference
Organized By: Phillip Gordon
Latest Activity: Apr 7, 2010
The idea of "Sustainable Business" is that the traditional practices of businesses may negatively impact environments and communities and instead ought to strive to sustain the environments and communities where those businesses operate.
The "Three Ps” theory, also known as “Triple Bottom Line” accounting, argues that a corporation’s success can and should be measured not just by the traditional financial bottom line, but also by its social/ethical and environmental performance.
Join business and nonprofit executives, economists, policy makers, scholars, and students in this free one-day event as we explore models for sustainable business.
10-11, Keynote Suzanne Fallender, Director, CSR Strategy & Communications, Intel
11-12 Simran Sethi, award-winning journalist and associate professor at the University of Kansas School of Journalism and Mass Communications (via Skype)
12-1 Lunch (provided on site)
1-2 Mike Hannigan, President, Give Something Back
2-3 Patrice Martin, Practice Lead and systems designer, IDEO
Directions and campus map: http://www.mills.edu/maps/index.php (The GSB is #25 on the map)