Green Marketing Done Right

The greening of the marketplace brings with it unprecedented opportunity—and a fair share of risk. Join Jacquie Ottman, the nation's foremost expert on green marketing, as she answers marketers' burning questions about going green the right way. You'll get answers to the questions on every green marketer’s mind, such as: When is the right time to tell our green story? What should we do if only some of our products are green? How can we avoid greenwashing? Does our product need an eco label?

Listen in as Jacquie shares a sneak peek into the stories and strategies from her soon to be released new book, and feel free to ask the questions you need answers to in your own quest to win over the hearts of green consumers—without a trace of greenwash.

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