Mario Vellandi

Green Marketing Done Right

Event Details

Time: February 12, 2010 from 10am to 11:30am
Location: Online
Website or Map: http://bit.ly/sbbootcamp
Event Type: training, workshop, seminar
Organized By: Mario Vellandi
Latest Activity: Feb 1

Export to Outlook or iCal (.ics)

Event Description

The greening of the marketplace brings with it unprecedented opportunity—and a fair share of risk. Join Jacquie Ottman, the nation's foremost expert on green marketing, as she answers marketers' burning questions about going green the right way. You'll get answers to the questions on every green marketer’s mind, such as: When is the right time to tell our green story? What should we do if only some of our products are green? How can we avoid greenwashing? Does our product need an eco label?

Listen in as Jacquie shares a sneak peek into the stories and strategies from her soon to be released new book, and feel free to ask the questions you need answers to in your own quest to win over the hearts of green consumers—without a trace of greenwash.

Comment Wall

Comment

RSVP for Green Marketing Done Right to add comments!

Join Development Crossing

Attending (1)

Mario Vellandi

Latest Activity

2 members updated their profile photos
5 hours ago
Carolina D updated their profile
7 hours ago
mitesh sushila added a discussion
I would like to have the films on CSR by different organizations to incorporate those films in my workshops on CSR for Masters students of HR.   It would be great if the students of India come to know about different practices evolved and have been…
12 hours ago
Mayte updated their profile
12 hours ago

© 2007 Created by Development Crossing

Badges  |  Report an Issue  |  Privacy  |  Terms of Service